What 21 famous companies’ websites looked like when they launched — and how they look today

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How do I use this?
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EssayRoo

Your favourite brands haven’t always had the sleek, user-friendly interfaces you’re used to today.

Everyone must start from somewhere, even the likes of Amazon and McDonald’s.

Unfortunately, most of the resulting efforts were pretty terrible. There was no winning model to follow, so designers were left stabbing in the dark.

We used a combination of images from Educational consultants Essayroo and the Wayback Machine, which archives old websites, to dig up some of the most basic sites brands like Coca-Cola and Booking.com had when they first launched.

Scroll down to laugh at their primitiveness, ordered by launch date.

An earlier version of this article was written by Will Heilpern.


Amazon: 1995

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Businessweek/Twitter

Amazon: Now

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Amazon.co.uk

McDonalds: 1996

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web.archive.org

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McDonald’s

Burger King: 1996

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web.archive.org

Burger King: Now

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Burger King

Pepsi: 1996

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web.archive.org

Pepsi: Now

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Pepsi

Gap: 1996

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Wayback Machine

Gap: Now

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Gap

Domino’s Pizza: 1996

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Wayback Machine

Domino’s Pizza: Now

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Domino’s Pizza

The New York Times: 1996

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Wayback Machine

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The New York Times

Yahoo: 1997

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Wayback Machine

Yahoo: Now

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Yahoo

Mercedes-Benz: 1997

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Wayback Machine

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Mercedes-Benz

Ferrari: 1997

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Wayback Machine

Ferrari: Now

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Ferrari

J.P. Morgan: 1997

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web.archive.org

J.P. Morgan: Now

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J.P. Morgan

Google: 1998

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Wayback Machine

Google: Now

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Google

Apple: 1998

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Wayback machine

Apple: Now

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Apple

Coca-Cola: 1998

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web.archive.org

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Coca-Cola

Ebay: 1999

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Wayback Machine

eBay: Now

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eBay

PayPal: 2000

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EssayRoo

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PayPal

IMDB: 2000

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EssayRoo

IMDb: Now

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IMDb

Wikipedia: 2002

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EssayRoo

Wikipedia: Now

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Wikipedia

Booking.com: 2004

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EssayRoo

Booking.com: Now

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Booking.com

Facebook: 2005

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EssayRoo

Facebook: Now

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Facebook

Twitter: 2005

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EssayRoo

Twitter: Now

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Twitter