3 biggest property agencies band together to form online platform for agents, consumers

ERA Realty CEO Jack Chua: ‘We wanted to create an effective platform that can provide transparent and fast information that would be beneficial for consumers, salespersons and even property developers.’
The Straits Times

Singapore’s three biggest property agencies have joined forces for the first time to launch an online platform for agents and consumers to provide the latest information for their real estate needs and to tackle the current challenges they face with existing property portals.

This inaugural collaboration between PropNex Realty, ERA Realty and Huttons Asia comes on the heels of proposals under the Real Estate Industry Transformation Map (ITM) to future-proof the sector.

Named SoReal, this concept was first mooted in early 2016 by these agencies’ chiefs as they gathered feedback from agents on the current challenges faced when subscribing to property portals for their business.

Some of the challenges include duplicated listings, high subscription, increasing fees and outdated information that is not refreshed in real-time.

ERA Realty CEO Jack Chua said: “In times of digital disruptions, the three of us knew that the time is right to work together, embrace innovation and technology and add value to industry stakeholders.