- AKT In Motion
Boutique fitness is notoriously expensive.
Even though they have made wellness trendy, pay-per-class workouts like Flywheel and Barry’s Bootcamp are often criticized for their lofty price tags (and inherent elitism).
(The cycling studio SoulCycle often gets the brunt of this criticism even though its pricing is par for the course in New York).
But celebrity trainer Anna Kaiser – who has trained Sarah Jessica Parker, Kelly Ripa, and Sofia Vergara and who runs the boutique studio AKT inMotion – doesn’t believe that this kind of à la carte fitness needs to be limited to people who live near prime studios and have big budgets.
She has launched a streaming membership program that gives members access to all of her workouts for $50 a month. That’s pricier than a Planet Fitness membership but is certainly a step in the direction of making luxurious classes available to all (minus the fancy shampoo and spa-like bathrooms).
In New York City, those classes would cost you nearly $40 each.
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Working out in the comfort of one’s own home isn’t a new concept; if you think about it, the popular workout videos of the 1980s (Jane Fonda anyone?) along with Tae Bo made home workouts more than just a run around the block.
But streaming allows the fitness fiend to consistently change up workouts, allowing for more variety than a DVD. Streaming, for instance, is the center point of Beachbody on Demand (which is home to famed workouts like Insanity and 21 Day Fix). And now, increasingly, high-end brands are streaming their previously exclusive workouts. Ballet Body Beautiful, the workout favored by Victoria’s Secret models, offers a streaming membership, and investors love Peloton, which live-streams cycling workouts. Peloton, however, requires customers to purchase a $1,995 bike – and that’s a pricey investment. SoulCycle has said it plans to unroll a similar digitally based program in the near future.
One other positive of streaming is that fitness personalities like Kaiser can reach people everywhere – she can pick up clients all across the country while still maintaining control of the workout that they get. Additionally, people who have money but live far from a studio may drop in when they’re nearby.
Kaiser notes, though, that live-streaming means consumers have to pay attention to the quality of the workout and the trainer – in part for their own safety.
“It’s a huge trend for 2016,” she said. “But I think what’s happening in the streaming environment is what’s happening in the boutique environment. It’s that everyone is gonna try to do it, and you’re [going to have to] filter through and find the workout that’s really gonna work for you and is well programmed and with someone that’s been educated and understands what they’re bringing to the table and isn’t just a performer – because there are a lot of, you know, personalities in the fitness world.”