Apple CEO Tim Cook is having a wonderful European adventure

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Apple CEO Tim Cook.
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Apple

Apple CEO Tim Cook is in Europe and he’s having a wonderful time.

We know this because Cook has been publicly sharing updates about his travels with his 4.1 million Twitter followers, posting a stream of new photos with the zeal of a work colleague flooding their friends’ timelines with vacation photos.

While it looks as if Cook is having a blast in his posted photos, it is still a business trip. A French startup CEO told Business Insider that Apple people contacted him 10 days ago to help set up one of Cook’s meetings, so that he could learn more about French app developers.

Cook also gave a speech at the University of Glasgow on Wednesday after receiving an honorary degree, and spoke out against US President Donald Trump’s immigration ban.

And on Thursday, he met British Prime Minister Theresa May to chat about Brexit and Apple’s investment in Britain.

Cook appears to be eating well, meeting interesting people, and testing out his foreign-language skills. And he’s dutifully chronicling it all on Twitter – of Cook’s 330 total tweets, 10 are from this trip alone.

So far this week, he’s visited France, Germany, Scotland, and England – and the trip’s not over yet.

Here’s a quick look at his European travels:


Here’s an overview of where Cook has been this week so far.

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BI/Google

The public portion of Cook’s trip started when he dropped into an Apple Store in Marseille, France.


Then Cook met up with Jean claude Luong, who said he spent two hours with Apple’s CEO. Luong had taken a photograph that was used in Apple’s “shot with iPhone campaign. “


Apparently Cook wanted to know how he got the shot.


That wasn’t the only Apple Store Cook visited that day. He popped into a Paris store late in the day.


Now in Paris, Cook spent time meeting interesting people, like fashion designer Julien Fournié, in his couture studio.


Cook also found time to meet the CEO of BPCE, France’s second-largest bank.


And chat with some French journalists.

Here’s the complete interview (in French).


Then he had a meal hosted in the home of a Parisian. The meal included salmon filets in creamy lemon shallot sauce, and was organized through an app called VizEat.

Here’s the entire menu for the meal.


Of course, he needs to check out what the cool new apps are in France, too.


He wrapped up the Paris part of his trip with a visit to artist JR’s studio.


Apparently, the artist wanted him to take a look at a 13-year-old computer.


Cook made his way to Germany, just across the Rhine river, next. Here’s Cook checking out the factory of the company that builds the tables for Apple Stores and the Apple headquarters.


Then it was off to Berlin. Cook stopped by the Berlin Philharmonic where he was “was particularly interested in the Digital Concert Hall,” according the Berliner Philharmonike.


… but he also sat in the real concert hall and listened in on rehearsals for Ligeti’s opera “Le Grand Macabre” and met chief conductor Sir Simon Rattle. In a video the Berlin Philharmonie made about Cook’s visit, he said: “I knew I was going to hear something fantastic but it was better, it was great.”


Cook then visited a kitchen in Berlin run by cooking app Kitchen Stories. Here, he’s showing nice form flipping what appears to be a pancake of some sort — perhaps the famous German Apfelpfannkuchen.


Nailed it.

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Apple

He was spotted visiting an Apple Store in Scotland on Wednesday.

Random day bumping into #TimCook #apple #ceo #timcook #letstalkaboutiphone8 #glasgow

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On Wednesday, Cook took part in a question and answer session at the historic University of Glasgow.

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Martin Shields Photography

More information here.


He also received an honorary degree.

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Martin Shields Photography

While there, he spoke critically about President Trump’s immigration ban, saying: “Our simple view is that Apple would not exist without immigration, so this is a huge issue for us.”

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Martin Shields Photography

“We don’t support the immigration ban and we have been very public about it,” The Alabaman exec said.

“I don’t view Apple as an activist, and I don’t view myself as an activist … The reason is that a lot of people hear that word and they think of a professional activist, and that’s not what we are. What we do, for things that we have deep knowledge on, or think we do, or a strong point of view based on what we’ve learned, that gives us some standing to make a point, we’re not shy. We’ll stand up even when our voice shakes.”


And on Thursday morning, he met with British Prime Minister Theresa May at 10 Downing Street, London. They discussed investment and Brexit.

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Tim Cook met Theresa May on February 9, 2017.
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Press Association

Here’s what the Prime Minister’s office said in a statement about the meeting:

“It was a meeting with the prime minister. It was a very positive and useful discussion. Apple have made a recent announcement about their investment in the UK and they had a conversation around that and the importance of government and business on digital skills which going forward will clearly be a huge part of the future industry. It was a chance for the prime minister to outline her plans for negotiating our EU exit. It was also a chance for her to reiterate and welcome Apple’s investment in the UK.”


Cook’s next stop was a visit to London’s Mayor Sadiq Khan who tweeted: “Delighted to welcome @Tim_Cook to City Hall to discuss access to talent, digital skills & Apple’s investment in London #LondonIsOpen”

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Twitter/SadiqKhan

A spokesperson for the Mayor of London told Business Insider:

“London is the tech capital of Europe and the Mayor met Tim Cook to discuss Apple’s investment into Battersea Power Station that will generate new jobs and economic prosperity for the city. They also discussed trade and investment opportunities post-Brexit and the Mayor’s new Digital Talent Programme that that will arm young Londoners with the skills they need to access jobs in the industry.”


And then he popped up at a primary school in North London called Woodberry Down. The school tweeted: “Thumbs Up From @tim_cook This Afternoon At Woodberry Down! @woodberrydownN4 @AppleEDU @Grazebrook_Pri @ShacklewellE8”

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Twitter/WoodberrydownN4

East London games studio Ustwo Games were the next to host Cook, he tweeted: “Met the incredibly creative team behind #MonumentValleyGame @ustwogames in London & got a sneak peek at their latest project, coming soon!”

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Twitter/Tim_Cook

Cook then paid a visit to Tate Britain, an art gallery in central London, where he looked at some digital artwork.

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Twitter/Tate

Cook started off his sixth day in Europe with a visit to Apple’s refurbished Regent Street store in London, where he gave a talk to employees.

Boss was in today. #apple #london #timcook

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