Apple has hired a top UK-based broadcasting executive, Jay Hunt, according to a Financial Times report.
Hunt’s most recent job was at the Channel 4, where she served until September as chief creative officer.
Some of the projects she helped to promote include names shows as “Big Brother,” “Gogglebox,” and “Black Mirror,” as well as poaching “Great British Bake Off” from the BBC (where Hunt also worked).
The move came after Apple’s first big hire in Europe since Zane Lowe moved from the BBC Radio 1 studios to the firm’s Beats 1 radio programme in Los Angeles in early 2015.
It also marks an important step into Apple’s foray into production of original content for television, a space already crowded by big names such as Netflix, Amazon, Hulu, and Google (with YouTube).
“When she starts at Apple in January, Ms Hunt will play a key role in its international creative development team as it looks to deploy a budget of more than $1 billion for original series over the next year,” the FT report reads.