Arby’s will no longer tell you to “Eat Your Bourbon.”
The fast-food chain was sued by Bourbon Barrel Foods, a Louisville, Kentucky-based gourmet food company that claims to be the US’s only “soy sauce microbrewery,” after Arby’s used the phrase to market its new line of bourbon sandwich, reports WDRB.
Bourbon Barrel Foods founder, Matt Jamie, says that his company trademarked the phrase “Eat Your Bourbon” to sell items such as bourbon barbecue sauce, soy sauce, and chili powder.
Jamie told WDRB that Arby’s agreed to stop using the trademark one day after the company sued the chain for trademark infringement on Wednesday.
Arby’s said that it was unaware that the slogan, which was used on the company website and in an email to customers, was trademarked by Bourbon Barrel Foods. According to an Arby’s spokesperson, the fast-food chain stopped using the phrase after receiving a cease and desist from the company.
The sandwich chain introduced the Bourbon Bacon and Steak, Brisket, and Turkey sandwiches to the menu in April.
The chain has apparently scrubbed the phrase “Eat Your Bourbon” from advertising, with the website currently showcasing the sandwiches under the phrase “We Paired Bourbon With Meats. And Buns.”