- Lily Bowers/Reuters
Millennials are the new consumer generation, and major brands are working harder than ever to impress them. With a population of 75 million, they have billions of dollars to spend, making their choices extremely influential.
In a study of 500 millennials, Moosylvania.com said that millennials look for high-quality products, recommendations from friends, a good fit for their personality, social responsibility, similar interests, and a meaningful message when choosing a brand.
With these guidelines in mind, here are 5 brands that millennials can’t live without.
No one knows better than millennials when it comes to online shopping, and for that, Amazon tops the charts. In a report published by Synecore, Amazon emerged as the “most liked” tech brand among millennials aged 16-34- beating out Google, Facebook, and YouTube. Among the convenience and top quality that Amazon boasts, the ability to quickly compare prices from a wide variety of providers is a big draw for millennial shoppers.
- Jason Lee/Reuters
Millennials were practically born with cell phones in their hands, and many of them have been iPhones. According to Moosylvania.com, Apple tops the list of millennials’ favorite brands. With sleek product design, reputation for quality, and huge user base, Apple showcases many of the characteristics that millennials love.
- Lin Shu Hung/ Flickr
TOMS is an excellent example of a brand that markets to millennials through social responsibility. The brand’s One for One Campaign arranges for TOMS shoes or eyewear to be sent to less fortunate populations immediately after a customer makes a purchase. In this way, the brand engages with millennials in innovative ways, “encouraging them to share their stories and marketing a cause that is different from anything else on the market,” says Jeff Fromm. Oh, and their shoes are also insanely comfortable.
Jeff Fromm points out that “coffee” for millennials has become synonymous with Starbucks. With their extensive use of social media, trendy innovations, loyalty rewards, and support of charitable causes, it’s no surprise that millennials around the world flock to Starbucks for their coffee fix. Add that to the fact that orders like the “L.A. Smog” and the “Orange County Dream” look amazing on Instagram, and you’ve got millennials hooked.
- Mike Mozart/Flickr
More than any generation that has come before, millennials value experiences-opting to spend money on travel, fitness, or good food before they spend it on their clothing. For this reason, Forever 21 instantly attracts millennial customers by offering stylish clothing at insanely low prices. Unlike their parents, millennials don’t care if the clothing isn’t especially long-lasting: they can always come back in a few months, when trends will have already changed anyway.