Burger King just took a direct shot at McDonald’s with a new menu item

Burger King's new Double Quarter Pound King.

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Burger King’s new Double Quarter Pound King.
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Burger King

  • Burger King just rolled out a new menu items that copies a McDonald’s classic.
  • The Double Quarter Pound King sandwich is a clear imitation of McDonald’s Double Quarter Pounder.
  • The ad for the burger is literally a funeral for “flat-top quarter-pound burgers.”

Burger King is taking aim at McDonald’s with its latest menu item.

The chain introduced on Thursday the new Double Quarter Pound King sandwich. It costs $5.39.

The menu item is a jab at one of McDonald’s most iconic sandwiches – the Double Quarter Pounder.

The first ad for the new burger is literally a funeral for “flat-top quarter-pound burgers.”

According to Burger King, the flame-grilled version puts other quarter pounders to rest.