Business Insider’s rapid global expansion has continued with the launch of a South African edition. Business Insider South Africa went live on Friday, February 23rd in partnership with Media24, the largest media company in Africa.
A country with a young and ambitious population, South Africa is an ideal market for Business Insider’s fast-moving and empowering content. Its rapidly expanding middle class is yielding a new generation of executives, who are early adopters of technology and hungry for information on innovation and strategy.
In addition, the country has sophisticated financial markets with a vibrant investment community.