7 celebrities blazing a trail in the legal weed industry

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Snoop Dogg and Miley Cyrus are becoming pioneers of pot.
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Christopher Polk/Getty

As the movement to legalize marijuana goes mainstream, an increasing number of celebrities are stepping out of the cannabis closet. Some are looking for ways to cash in.

Entertainers including Snoop Dogg and Miley Cyrus have lent their names to marijuana strains, edibles, and weed-infused bath soaks.

Premium marijuana brands fetch high prices. An analysis by Marijuana Business Daily found that celebrity-branded strains are marked up 24% on average, generating $5 to $10 more per eighth of an ounce of pot. In an era when most strains are given arbitrary names like “Maui Wowie” and “Pineapple Express,” new users might favor the weed their favorite singer trusts.

We rounded up the celebrities who have created innovative marijuana brands. Take a look below.


Whoopi Goldberg

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Evan Agostini/AP

Whoopi and Maya, a collaboration between Whoopi Goldberg and edibles maker Maya Elisabeth, aims to put an end to period pain with the healing powers of pot.

The Oscar-winning actress set out to create products that provided relief without leaving women feeling glued to the couch.

The brand includes edibles, tinctures, topical rubs, and a bath soak infused with cannabidiol, or CBD, a compound found in marijuana that could relieve pain without getting users high.


Snoop Dogg

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Richard Shotwell/AP

The Doggfather launched one of the most beautiful lines of marijuana products we’ve ever seen in 2015.

Designed by the branding wizards at Pentagram, Leafs by Snoop includes concentrates, edibles, and eight strains of marijuana flower hand-picked by Snoop.

The packaging exudes a cool, laid-back vibe that befits Snoop’s West Coast upbringing.


Miley Cyrus

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Jemal Countess/ Getty Images

Who would have thought little Hannah Montana would grow up to sell branded rolling papers on her 2014 Bangerz tour?

The 24-karat gold wrappers made quite a splash at the merch table.

According to the manufacturer, Shine, the papers should be used for “only legal smoking herbs.”


Willie Nelson

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Rich Fury/AP

Willie Nelson wants marijuana enthusiasts like him to “indulge with confidence.”

That’s the slogan of his new brand, Willie’s Reserve, which sells marijuana flower.

The country music star – who wrote a song called “Roll Me Up and Smoke Me When I Die” – timed the launch with his concert tour stops in Washington and Colorado, where weed is fully legal.


Melissa Etheridge

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Rich Fury/AP

Singer-songwriter Melissa Etheridge launched a line of marijuana-infused “wine tinctures” in 2015.

Etheridge, a breast cancer survivor who credits cannabis with helping her through chemotherapy, says the wine produces an herbal smell (without the weed taste) and provides “full body relaxation.”


Wiz Khalifa

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Charles Sykes/AP

Wiz Khalifa, who’s been known to puff on a joint while walking the red carpet, created his own strain called Khalifa Kush in 2016.

The Grammy-nominated rapper is also a spokesperson for RAW, a leading manufacturer of rolling papers.


Tommy Chong

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Richard Shotwell/AP

Tommy Chong, who is perhaps the original stoner celebrity, debuted his own brand of marijuana, Chong’s Choice in 2016.

The comedian and actor has grown his empire across six states, which is quite a feat considering the complicated regulations in each. His company was the first in the industry to reach multiple territories.