Chevy will launch 3 new pickup trucks by 2020 to take on Ford

source
Chevrolet

There is no bigger rivalry in the auto industry than Ford vs. Chevy. The crosstown combatants have been at it for decades.

The battle is now turning to pickups, as Ford just finished a massive update of its entire F-Series lineup.

Now it’s Chevy’s turn. The brands new full-size Silverado 1500 was launched early this year, and the commercial-grade versions – the 4500, 5500, and 6500 – followed.

The heavy-duty version of the Silverado, the Silverado HD, is on the way, slated to go on sale in 2019 for the 2020 model year, according to Chevy.

“Chevrolet already fuels the most successful truck manufacturer in the industry,” Chevy boss Alan Batey said in a statement. “With a completely new, expanded range of Silverado models on the horizon, we expect to see even more truck buyers in Chevrolet showrooms.”

Chevy didn’t show us much as far as the looks of the new Silverado HD, but it’s safe to assume that it will follow the new Silverado in styling. Pricing wasn’t announced, but that makes sense given the long lead time.

The new HD, like its full-size 1500 brother, has been lightweighted, in keeping with an industry trend: the crew-cab versions with V8 engines will drop 450 lbs. from the outgoing models.

It’s critically important for the Detroit Big Three – GM and Chevy/GMC, Ford, and FCA’s RAM brand – to have full pickup-truck portfolios going into the next few years, as these vehicles dominate the US sales market and bring in hefty profits.