- William Wei, Business Insider
Chick-fil-A continually tweaks its menu to come up with new dishes and cycle out old ones.
The company employs six chefs, who work out of its test kitchen in Atlanta, to experiment with new ingredients for potential menu items.
Lately the chefs have been focusing on coming up with new salads and healthy sides, such as the recently launched superfood side with kale and broccolini.
Chick-fil-A’s chefs are free to experiment with all kinds of ingredients, except for one: iceberg lettuce.
“We have a mandate: Never use iceberg lettuce,” David Farmer, Chick-fil-A vice president of menu strategy and development, said in an interview from Chick-fil-A’s test kitchen.
Farmer has banned iceberg lettuce, which he calls tasteless and nutritionless.
“It’s at the bottom of the salad food chain,” he says. “There is no nutritional value in iceberg lettuce.”
Iceberg lettuce does have some nutrients – specifically vitamins A and K – just a lower amount than most other leafy greens, according to a post by molecular bioligist Sylvie Tremblay on LiveStrong.
Farmer said he’s more supportive of nutrient-dense greens like kale.
- Hayley Peterson
“Our focus over the last couple years has been around health,” he says. “We’re seeing purchase behavior shift toward healthier items, so we’re fully committed to providing more nutritional options for customers.”
Farmer says he gets some inspiration for new menu items from frequent trips to New York.
“I travel to New York to check out new concepts and walk around trying food all day long until I can’t stand to put anything else in my mouth,” he said.
Chick-fil-A also keeps an eye on its competition, which includes traditional fast-food restaurants like McDonald’s and Wendy’s, as well as fast-casual chains like Panera Bread and Chipotle.