China’s latest propaganda tool is a collection of custom GIFs — this is what they look like

source
WeChat

China’s top discipline watchdog has released a collection of cartoon GIFs reminding citizens of the anti-corruption rules officials must follow.

The set of 16 GIFs were released this week as a package of stickers available to download and share on WeChat.

Called the “Eight Rules Expression Package,” the animated cartoons illustrate very strict rules on officials’ behavior that have become more visible this year amid a crackdown on corruption and society at large.

China’s government has previously released propaganda videos, apps and cartoons to promote its agenda, but this appears to be the first collection of GIFs.

Check out the custom GIFs below.


China’s Central Commission for Discipline Inspection (CCDI) created the GIFs.

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This flashing cartoon reads “The eight-point austerity rules are changing China for the better.”
source
WeChat

Source: China Daily


The launch coincided with the five-year anniversary of China’s “Eight Provisions” that aim to close the gap between people and officials.

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Party officials are forbidden from travelling on the public’s expense.
source
WeChat

Source: China Daily


The rules are part of an effort to cut down on bureaucracy and lavish spending.

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Having banquets on the public’s dime is also not allowed.
source
WeChat

Source: China Daily


The rules specifically require the need for efficient meetings, cutting red tape and ending traffic-control when party officials travel by car, to stop inconveniencing the public.

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This gif about lazy workers ends with a coffin lid falling down.
source
WeChat

Source: China Daily


The organization that made the GIFs is also the government’s anti-corruption watchdog.

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The word ‘privilege’ is smashed by a fist.
source
WeChat

Source: China Daily


Xi has cracked down on corruption since becoming president.

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Things are sifted out of this basket to represent more meetings becoming more streamlined.
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WeChat

Source: China Daily


And the anti-graft effort ramped up even further in 2017.

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Using public funds to buy fireworks is a no-no.
source
WeChat

Source: China Daily


In the first six months of the year, 210,000 people were punished by the watchdog.

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High-cost entertainment, including golf, is banned because of the high chance of bribery.
source
WeChat

Source: People’s Daily


Several top party officials have also been targeted.

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Similarly, visiting and being a member of private clubs is not allowed.
source
WeChat

Source: China Daily


One official was referred to the courts for “seeking privileges” and being “bureaucratic and lazy at work.”

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Paperwork flies away in this gif that symbolizes red tape disappearing.
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WeChat

Source: The Diplomat


The crackdown has helped Xi become China’s most powerful leader since Mao Zedong.

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Officials must follow party rules when using their cars.
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WeChat

Source: China Daily


A Beijing official said the new GIFs were “our effort to innovate the way to convey serious subjects to readers.”

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Traditional family values are important, including loyalty, integrity, honesty and respecting elders.
source
WeChat

Source: China Daily


State-run China Daily said the GIFs have been used by millions of people.

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China’s desire to “strengthen and expand” is seen as a flag lands on new territory.
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WeChat

Source: South China Morning Post


The party didn’t rule out adding to the collection of GIFs in the future.

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This gif is about studying the details of the eight rules.
source
WeChat

Source: China Daily


The Chinese government also said “Users are welcome to download, collect and forward” the GIFs.

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This gif warns users to beware the “metamorphosis of formalism, bureaucracy, hedonism and extravagance.”
source
WeChat

Source: China Daily


The party also hopes the cartoons will “narrow the distance between netizens and the supervisory bodies.”

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A hammer smashes the characters for bureaucracy, hedonism and extravagance.
source
WeChat

Source: China Daily