If you like your Coke Zero exactly the way it is now, it might be time to start stockpiling it.
On Wednesday, Coca-Cola announced plans to stop selling Coke Zero in the US in August, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar.
“It is a reinvention of Coke Zero,” CEO James Quincey said in a call with investors.
According to Coca-Cola, which spent more than a year market testing the product, Coke Zero Sugar is closer to the taste of the standard Coca-Cola. But with zero sugar and zero calories, the drink is designed for customers who are seeking lower-sugar options.
Coke Zero Sugar is already a major hit outside the US, with growth figures reaching the teens. In the US, Coke Zero sales grew 3.5% in 2016, compared with Diet Coke’s drop of 1.9% in the same time period.