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More people use Facebook’s enterprise product in India than any other market.
Since the company launched Facebook At Work in beta testing last January, over 450 companies have started using it – including big corporations like Heineken and the Royal Bank of Scotland – but India has emerged as its top country.
Facebook At Work aims to simplify business communication by making its enterprise platform work almost exactly like regular Facebook. Users can toggle between their personal and corporate accounts, and the biggest difference is just that At Work doesn’t have any ads and each company owns its own data (versus the regular social network, where Facebook does).
Early users have described it to Business Insider as intuitive to use, very social (sometimes to the point of distraction), and less distracting than Slack, one of its competitors. Facebook says that because it was built around smartphone usage, it’s particularly well-suited for India.
“Rolling out Facebook at Work to companies in India is a significant milestone,” Julien Codorniou, the exec leading the project, said in a statement. “As the workplace transforms, businesses want new ways for co-workers to collaborate effectively and be more productive. We are excited at the high rate of adoption globally and I look forward to working with all businesses in India.”
Codorniou recently told Business Insider that Facebook At Work was “very close” to launching out of private beta.