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Facebook has inked a multiyear deal with the National Football League to deliver game highlights across the globe.
As part of the deal, the NFL will post video recaps from all 256 regular-season games this season to Facebook, along with clips from the playoffs and the Super Bowl.
Additionally, the league’s specialty media division, NFL Films, will produce content packages in the US for Facebook’s recently launched Watch tab: “NFL Turning Point,” “Sound FX,” and “NFL Game Recaps.”
“Turning Point” will break down key moments in big NFL games, while “Sound FX” will feature audio from select players who have a mic during games.
Each of those content packages will feature corresponding Facebook channels that fans can like and follow.
The deal provides Facebook some high-profile content that could help promote the slew of recently launched original shows for Watch. Like those, the new ones will deliver ads in the middle of the show.
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