When Chipotle tried to sell burritos with a folksy version of a ’90s hit, one musician wasn’t interested.
Father John Misty (real name: Josh Tillman) revealed that Chipotle offered him $250,000 to cover the Backstreet Boys’ “I Want It That Way,” Consequence of Soundreports.
“I was like, ‘Cool, so then I can just buy like two Cadillacs and just crash them together,'” Tillman said while preforming at the Newport Folk Festival on Saturday. “I don’t want your f—ing burrito money.”
Tillman took to Twitter to clarify the comment was focused on concern regarding the commercialization of folk music.
Point of the Chipote story was a discussion on whether folk music is good for anything anymore other than just the selling of things
— JON “TRXXXTH” MISTY (@fatherjohnmisty) July 26, 2016
Meanwhile, Tillman’s speech – specifically his rejection of “burrito money” – blew up on Twitter.
— Brian Bailey (@BrianBRadio) July 27, 2016
I wish I could go back in time to make “I don’t want your fucking burrito money” my senior quote https://t.co/92cGq3M4ca
— pius xiii (@courtthecat) July 26, 2016
Chipotle eventually made the ad – a heartstring-tugging story heavy on animation and light on Chipotle branding – with an ‘I Want It That Way’ cover byMy Morning Jacket’s Jim JamesandAlabama Shakes’ Brittany Howard.