SINGAPORE – Media OutReach – 19 January 2018 – Lagardère Travel Retail Singapore is delighted to partner Belgian chocolatier Godiva to stage the extraordinary Chocolate Fashion Show in Changi Airport Terminal 2 transit, in conjunction with the launch of Godiva Gold Discovery, the chocolatier’s latest luxury collection.
Officially premiering tomorrow, 20 January, the Chocolate Fashion Show presents three astonishing dresses created by contemporary designer Anne-Sophie Cochevelou, which combine state-of-the-art fashion and representations of Godiva’s iconic chocolate boxes, including the new Gold Discovery Collection.
The first-ever staging in an Airport, the presentation promises to elevate the travel retail experience and introduce stunning fashion masterpieces to travellers from all over the world. Visitors to Changi Airport can look forward to shopping for decadent chocolates and at the same time, be delighted by Godiva’s artistry and creativity.
The Tradition to Modernity Showpiece Dress is displayed artistically on a static mannequin that can be admired from all angles by passing shoppers and travellers. Classic Gold Collection boxes edge the hem; the skirt is formed by triangular brown godets, and the bodice of Godiva Coeur-like lace; an array of new Gold Discovery boxes form the collar, and imitation chocolates decorate the headpiece.
The Empress Dress, with bustles of Gold Discovery boxes and garlands of chocolates, adorns a model in a photo booth to encourage shoppers to pose for a free instant photo ‘wearing’ the dress, upon purchase of a box of Gold Discovery or two boxes of Gold Ballotin. The Heart of the Collection Dress is decorated ingeniously with Coeur Grand and Iconique gift boxes.
Around the stage are beautiful displays of Godiva Gold Discovery, where a trained hostess engages with shoppers and offers samples during peak times.
Commenting on the collaboration, Mr Louis Dambrine, CEO Lagardère Travel Retail Singapore & Malaysia shares: “Our great partners Godiva and Changi Airport Group welcome Gold Discovery collection into our stores, with an initiative that is stylish and incredibly artistic. We aim to satisfy every traveller’s need and are committed to exceeding all expectations. To this end, we believe that the fashion presentation will let travellers discover and experience chocolate through a very different experience.”
Mr Matthew Hodges, General Manager Godiva Travel Retail, comments: “Lagardère Travel Retail has worked very closely with us on the breath-taking Gold Discovery promotion that we are staging at Changi Airport and have been supportive with our ground-breaking initiative with great enthusiasm. The Godiva dresses designed by Anne-Sophie Cochevelou are out of this world — and the most extraordinary creations you could expect to find in a travel retail store. We are thrilled and excited with the results and we are confident the shoppers will be equally amazed and delighted.”
Ms Teo Chew Hoon, Group Senior Vice President for Airside Concessions at CAG elaborates, “We are happy to partner Lagardére and Godiva to stage this unique event at Changi Airport. This global travel retail concept exclusive reinforces Changi’s position as a world-class shopping destination, and injects novelty and freshness into Changi’s retail experience. The extraordinary Godiva creations are certain to delight and surprise our passengers.”
This collaboration is a tripartite partnership between Changi Airport Group, Lagardère Travel Retail Singapore and Godiva. The Chocolate Fashion Show is located at Terminal 2 transit, and will be exhibited from 20 January 2018 to 28 February 2018.
Godiva Gold Discovery is a 28-piece collection of ganaches, pralines, mousses and caramels, including two delicious new pieces, presented in a contemporary gold gift box embossed with the signature ‘G’ and the Lady Godiva emblem. Tied with a gold satin ribbon and decorated with a refined hangtag, the collection is the epitome of premium gifting.
The ganaches are in sumptuous flavours of passion fruit & pink pepper, white chocolate & bourbon vanilla, intense coffee, raspberry rose, and 85% dark chocolate. The luxurious caramels are chocolate caramel and salted caramel.
The elderberry mousse and the lychee strawberry mousse in the collection are joined by a delicious new Mexican origin chocolate mousse.
Among the pralines is an exotic new pistachio praline which sits alongside the signature hazelnut pralines in white and milk chocolate, an almond praline with whole roasted almond, the hazelnut praline with caramelised macadamia nuts, and a caramelised pecan praline.
Retailing at S$102.20 (Duty Free Price), the Godiva Gold Discovery will be available in selected SO Chocolate and The Chocolatier shops in Singapore Changi Airport Terminal 2 transit.
To view the dresses, please refer to this link: