Google has passed Goldman Sachs in one measure of prestige

source
Getty

Status-conscious young people are increasingly working at technology firms such as Google, at least according to one measure of prestige.

One of the most underrated sections of The New York Times is its wedding section, which chronicles marriages of New York’s young and successful.

As Todd Schneider points out in Vox, that makes it a perfect data set for examining what New York “society” considers to be prestigious and desirable.

Here’s the chart that shows Google passing Goldman Sachs in terms of number of mentions:

source
Wedding Crunchers

After all, most wedding announcements include many of the same details: where the partners went to school, what they do for work, and how they worship. That leads to passages in announcements like this one:

The groom, also 30, is a computer scientist in Mountain View, Calif., at Alphabet, formerly known as Google, where he is working on self-driving cars. He graduated summa cum laude from Princeton.

One big trend in the wedding section recently: More wedding-section subjects are working at big technology companies, especially Google, drawing young people away from prestigious jobs at investment banks and law firms.

“NYT wedding mentions get at something core to New York City’s prestige-obsessed culture that would be difficult to quantify with traditional employment data alone,” Schneider writes. He finds trends using a tool he created called Wedding Crunchers, which looks at 63,000 announcements dating back to 1981.

Google versus Goldman Sachs isn’t the only technology trend the Times wedding section reveals; scroll down for more.


Here’s Google versus the other four huge information technology firms.

source
Wedding Crunchers

But despite the rise of technology, it still lags behind law firms in the total number of mentions.

source
Wedding Crunchers

And here’s the rise of Tinder as a way for people to meet. (The bump in the 80s was due to a reverend named Tinder who officiated a few weddings.)

source
Wedding Crunchers

You can look for other trends in New York Times weddings over at Wedding Crunchers.