- Hims is a new startup focused on men’s wellness, founded by serial entrepreneur Andrew Dudum. It’s launching with men’s hair loss prevention medicines. It will expand to include other categories shortly after launch, like skincare and sexual wellness.
A new e-commerce startup is aiming to soothe men’s biggest sources of anxiety.
Founded by serial entrepreneur Andrew Dudum, Hims is a new online men’s wellness brand.
It’s all about “helping guys find answers to all of the things that they’re super concerned about, then make it incredibly easy to get access to care, talking to doctors with zero friction,” Dudum said.
The brand is launching with hair loss prevention medicines, including everything that’s actually proven to work, including finasteride, DHT shampoo, and minoxidil.
Because of changes to telemedicine law and patents expiring, Hims is able to sell the products for a lot cheaper than retail, Dudum said. Hims is selling a month’s supply of finasteride for $27 a bottle and a month’s supply of minoxidil for $13.
The new telemedicine laws also allow customers to get a prescription without even seeing or speaking to a doctor, only answering a questionnaire in many cases, Dudum said. Not every state allows it, but 80% of the US population is within Hims’ coverage zone, according to the startup’s calculations.
There’s also a section of the website dedicated to educational materials from experts like doctors and lifestyle writers, which will help guys cut through the misinformation they’ll find online about these medicines, what works, and what doesn’t.
That also helps with “normalizing of the fact that all this stuff is super common,” Dudum said, especially for younger guys who statistically do experience such issues.
After launching with hair loss products, Hims will expand into sexual wellness (including a Viagra generic) and skincare, including methods of treating acne. Dudum said that these three categories are all uncomfortable topics to talk about, but are important for men.
“Between hair, sexual wellness, and skin, that makes up, from our testing, upwards of 85% what contributes to your self-esteem,” Dudum said.
Hims has raised $7 million in seed funding from Forerunner Ventures, Thrive Capital, and Harry’s.