A British department store trolled Obama for his ‘Dad jeans’ and gave him a ‘makeover’

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Barack wears “Dad jeans,” according to Harvey Nichols.
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Harvey Nichols

A British department store has poked fun at the fashion choices of Barack Obama, Albert Einstein, Charles Darwin, William Shakespeare, and Boris Johnson and given them a makeover.

In a new campaign, dubbed “Great men deserve great style,” Harvey Nichols runs through the achievements of the five men, before attacking one aspect of their style.

Using clever photo-editing skills, Harvey Nichols gave each of them a makeover.

This is Harvey Nichols’ first ever TV ad campaign, according to Adweek, where we first spotted the commercials. The campaign was created by the department store’s ad agency Adam&EveDDB.

Check out the transformations below.


Obama might be considered among the coolest presidents ever, but he has “Dad jeans,” according to Harvey Nichols, which freshened him up (right) with a better-fitted pair of strides and a more-together outfit.

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Harvey Nichols

Watch the ad here.


Charles Darwin developed the theory of evolution, however the department store lays into the biologist’s “beard from a place time forgot.” So he gets a little trim and some shades.

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Harvey Nichols

Watch the ad here.


Einstein may deserve credit for developing the theory of relativity, but the German physicist’s sandals are a faux pas. Best to have those toes covered-up.

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Harvey Nichols

Watch the ad here.


The world’s most renowned playwright William Shakespeare comes under fire for his “Christmas bauble” outfit and is turned into a hipster.

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Harvey Nichols

Watch the ad here.


Former Mayor of London Boris Johnson is given a more stylish hairdo.

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Harvey Nichols

Watch the ad here.