- Peter Macdiarmid / Getty
There are many words that people unknowingly pronounce incorrectly. The name of budget fashion retailer Primark is one of them.
Some say that “Pry-mark” is the right way to pronounce the name, while others go with “Pree-mark.”
The store finally set the record straight with a Q&A on its website, where it was asked: “How do you pronounce Primark?”
The company responded: “That’s a very good question. We like to use Pr-Eye-Mark.”
Some people weren’t surprised by the news – and were even outraged that anyone would pronounce it any other way.
Just read an article stating that some people actually pronounce Primark as "Pree-Mark". Who are these people? Why are they not in prison?
— Conor (@clarkbatfan) August 14, 2017
Get in the sea if you call Primark "Preemark" – honestly. Get….in….the….sea.
— Rachelle_Lizzie (@rachelle_lizzie) August 15, 2017
Others defended their “Pree-mark” pronunciation.
Can't deal with primark coming out and saying it's pronounced pr-eye-mark, it's preemark u r wrong
— MEG (@meganmcguinessx) August 14, 2017
Its mad people pronounce primark as pr-eye-mark instead of pr-ee-mark
— Saoirse Mc Cormick (@saoirse_xo) August 14, 2017
Primark have officially announced that it's not pronounced Pr-ee-mark and I'm devastated.
— Caitlin Monaghan (@caitlin_mon) August 15, 2017
Some find the debate completely ridiculous.
I like how the worlds going to shit and were arguing about how to pronounce primark
— anto9us (@anto9usOfficial) August 15, 2017
Everyone knows #Primark is pronounced "cov-fe-fe"
— Laura Stupple ???? (@StuppleLaura) August 15, 2017
No matter what side you’re on, this is hardly the only brand or retailer people may have been getting wrong.
If you’re American, you probably pronounce the sneaker brand Adidas as “Ah-DEE-dus.” However, the proper pronunciation is “AH-dee-dahs.”
A more surprising one is the pronunciation of fashion brand Zara. It may seem pretty obvious – “Zah-rah” – but the proper way to say it is actually “Tsah-dah.”
If that’s not enough, chances are you say IKEA the wrong way, too. Scandinavians apparently pronounce the retailer as “Ee-kay-uh.”