Here’s what Yahoo looked like back when it ruled the web

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Yahoo cofounders Jerry Yang and David Filo.
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Reuters

When David Filo and Jerry Yang created Yahoo in 1995, it was nothing more than a simple list of links. But for early internet users, it was a guide to the open web and new websites clamored to be featured on it.

Now, fast-forward more than 20 years, and Verizon is acquiring it for $4.8 billion.

Thanks to The Internet Archive, we can revisit the early days and see exactly what Yahoo used to look like.

Take a trip down memory lane…


Jerry Yang and David Filo created Yahoo back in January 1994 while studying at Stanford University. They renamed it “Yahoo!” in March.

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The Wayback Machine

By 1996 the site looked like this. The company had its initial public offering in April of that year, closing at $33, up 270% from its IPO price.

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The Wayback Machine

Anyone who was growing up in the 90s may remember “Yahooligans,” the company’s “web guide for kids.”

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The Wayback Machine

Or, for an older crowd, its Seniors’ Guide, which launched in 1998.

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The Wayback Machine

Here’s the press release Yahoo published at the time.


The site’s homepage still looked pretty much the same by 2000.

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The Wayback Machine

In March 2001, Yahoo CEO Tim Koogle stepped down, replaced by Terry Semel. You’ll notice a *slight* update to some of the graphics.

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The Wayback Machine

2005 was a busy year. Yahoo acquired five companies and made its fateful investment in Chinese ecommerce Alibaba, which would buoy its stock significantly down the line. Its site got a new look too.

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The Wayback Machine

Here’s how the homepage looked in 2011. In the previous six years, Yahoo had gone through three CEOs. Cofounder Jerry Yang replaced Semel in 2007, but stepped down in only 18 months. Carol Bartz started in January 2009 but was fired by September.

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The Wayback Machine

In July 2012, Marissa Mayer took the reins.

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The Wayback Machine

In 2013, the site launched a significant design.

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Business Insider

Including a new logo later that year.

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Yahoo

Finally, here’s what Yahoo.com looks like today.

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Yahoo