Facebook is looking to boost usage of its Snapchat-like Stories feature by letting people post from Instagram to its main mobile app.
The Stories cross-posting feature is currently being tested with a small percentage of Instagram users, a company spokesperson told Business Insider on Wednesday.
The Instagram test, which appears to be currently live in at least Portugal, was first spotted on Twitter by The Next Web’s Matt Navarra. Screenshots show the ability to post the same photo or video from an Instagram Story to the main Facebook app.
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Instagram is testing option to share your 'Story' directly to Facebook
— Matt Navarra ?? (@MattNavarra) September 6, 2017
“We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you,” the Instagram spokesperson said. “We have no other plans to share at this time.”
Facebook first introduced Instagram Stories in the summer of 2016 as a direct attack on Snapchat’s identically-named format, which shows photos and videos shared in chronological order for 24 hours. The feature has been a hit on Instagram and has also seemingly managed to stunt Snapchat’s user growth.
Following its success on Instagram, Facebook quickly baked Stories into its other apps, including WhatsApp and Messenger.
The Stories feature was prominently placed at the top of main Facebook app earlier this year but hasn’t seemed to catch on there relative to its success on Instagram. The company has yet to reveal any usage stats for Facebook Stories, and a spokesperson again declined to do so when asked by Business Insider on Wednesday.