An iPhone X ad predicted Apple employees walking into the glass walls at its new $5 billion headquarters

The defining design aspect of Apple's new headquarters is giant panes of glass instead of walls or doors.

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The defining design aspect of Apple’s new headquarters is giant panes of glass instead of walls or doors.
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Justin Sullivan/Getty Images

Apple employees have called 911 three times this year because people have walked into glass walls at the company’s new $5 billion headquarters in Cupertino, California, Apple Park.

The details were reported by San Francisco Chronicle’s Wendy Lee and the story was broken by Bloomberg’s Mark Bergen; you can read the 911 transcripts here.

But someone in Apple’s marketing department may have been trying to subtly get the word out sooner – in a big, splashy ad for Apple’s iPhone X that millions of people have seen.

Check out this ad that first aired back in September. Someone walks into Apple’s “most durable glass ever” about 13 seconds in: