Apple unveiled a new smart home speaker at its big annual conference on Monday, a bold move by the iPhone-maker to catch up to Amazon and Google, which each have similar products for sale.
Apple’s $350 HomePod combines the rich audio quality of Sonos speakers with the smarts of Siri, Apple’s virtual assistant. That means the device can do anything from playing music to dimming the living room lights when users talk to it.
The device doesn’t ship until later this year, so it’s too early to say how it will compare to the rival Amazon Echo or Google Home products. But the HomePod’s design and name quickly generated a flood of jokes and comments on Twitter, with many commenters noting its resemblence to a roll of toilet paper.
We’re not sure what this guy is saying, but we’re guessing he’s making a similar joke:
Идеальная подставка для HomePod pic.twitter.com/QlgLMGiNac
— Максим Хорошев (@khoroshev) June 5, 2017
This guy already has an Amazon Echo smart speaker, but wanted to dress it up with some Apple-inspired stylings:
— Ody Granados (@Odymon) June 5, 2017
— Michael G://ett (@MichaelGillett) June 5, 2017
Some people likened the HomePod’s look to that of a marshmallow:
— Kim Arnett (@kimberlypilbeam) June 5, 2017
Or a chiclet:
— Bob Marsdale (@BobMarsdale) June 5, 2017
The HomePod’s cylindrical shape also reminded some people of another recently decomissioned Apple product.
HOMEPOD, recycled from Mac Pros that were never sold pic.twitter.com/PGMHnVrlrV
— Nicole Nguyen (@itsnicolenguyen) June 5, 2017
— Stephen Shankland (@stshank) June 5, 2017
Not even the speaker’s internal hardware was spared.
— David Leavitt (@David_Leavitt) June 5, 2017
Business Insider’s own Matt Weinberger noted the increasing amount of felt that each company has added to their smart speaker:
What if it’s one speaker just slowly getting dressed pic.twitter.com/gNqEHaC9ng
— Matt ???????? (@gamoid) June 5, 2017
The HomePod name was also a source of amusement:
— Scott ???? (@TheScottfather) June 5, 2017
Best of all, though, was the user who pointed out the missed opportunity in naming the new device.
What idiot called it HomePod and not Speaker of the House
— Jordan Kay (@_Jordan) June 5, 2017