- Screenshot of KFC’s Twitter following
Kentucky Fried Chicken (KFC) may have just mastered the subtle art of using Twitter, and all it took was a fortunate stroke of serendipity and a pinch of luck.
Try putting that strategy into a social media marketing 101 book.
It’s now viral marketing strategy was discovered only after Twitter user @edgette22 did a little snooping on his own, and found that KFC’s Twitter account followed only 11 accounts.
The five Spice Girls, and six men named “Herb”.
.@KFC follows 11 people.
Those 11 people? 5 Spice Girls and 6 guys named Herb.
11 Herbs & Spices. I need time to process this.
— Edge (@edgette22) October 19, 2017
- Twitter post by @edgette22
Usually, the people that a brand follows on Twitter would be far from newsworthy.
But when the restaurant is known for keeping its fried chicken recipe with 11 herbs and spices close to heart…
Well, we can say KFC found a fun way to make it the talk of the town.
After all, the post has already been retweeted 318,095 times, and liked 705,486 times.
Bentley McBentleson, digital marketing manager for KFC US, gave AdWeek a playful response: “Our vault was getting cleaned so I thought the best place to keep the secret recipe was on Twitter.”
“‘No one’s going to look at who we’re following!’ I thought. Boy was I wrong. I’ve made a huge mistake.”
And Wendy’s decided to jump on the bandwagon, tweeting back: “Just realized they weren’t following back. Rude.”
Just realized they weren’t following back. Rude. Good joke though.
— Wendy’s (@Wendys) October 20, 2017
- Twitter post by Wendy’s