Budget supermarket chain Lidl is known for its value alternatives of most major food brands and award-winning wines.
Now it has upped its game with a purse-friendly version of the popular Italian aperitif and main component of the Insta-worthy cocktail of the hour, Aperol Spritz.
Bottles of the 70cl “Bitterol” landed on shelves in UK stores on Thursday July 13 for only £7.99, which works out almost half the price of other retailers, such as Tesco and Waitrose, where it costs £15 a bottle.
The retro aperitif is made with a mixture of herbs and a touch of orange, which makes for a refreshing taste, perfect for the summer months.
It seems that certain stores previously sold the product, but it went out of stock. Fans have been complaining on Twitter that they couldn’t find any more “Bitterol” in their local Lidls.
Hello @LidlUK will we be seeing Bitterol back on he shelves this summer? We love it!!
— Charlotte Meyer (@Char_Meyer1) July 10, 2017
@LidlUK Any news on when there will be more Bitterol in Cardiff stores?
— Nye Jayne (@nyejayne) June 18, 2017
@LidlUK missing bitterol like mad. When will we see more in your London stores?
— AA (@Abs2916) June 16, 2017
— Eddie Wattenbach (@EddieWattenbach) June 10, 2017
— Russ Asquith (@RussAsquith) May 9, 2017
They’ll be glad to hear its back on the shelves.
Lidl’s spirits expert Tristan Stephenson commented: “The lost art of the aperitivo is currently experiencing a renaissance and there’s no better time to enjoy one than the summer.”
“Whilst Bitterol is delicious served over ice with a slice of orange and fresh mint garnish, it’s equally tasty in a classic spritz: mix two parts Bitterol with two parts Prosseco and one part soda water. Bitterol is a true taste of Italy, even if the weather doesn’t play ball.”
So if you’ll need a drink in hand while you watch the Wimbledon final al fresco or you’re planning a party for the finale of Love Island, get down to Lidl while stocks last.
You can even use Lidl’s Prosecco Treviso DOC Frizzante 2016, a steal at just £5.25, to make the cocktail.
- Shutterstock/By matej_z