The ‘Million Dollar Listing’ stars name the most memorable deals they’ve ever closed

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“Million Dollar Listing: New York” stars, from left, Fredrik Eklund, Luis Ortiz, and Ryan Serhant.
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F. Scott Schafer/Bravo

How many times have you watched the stars of Bravo’s “Million Dollar Listing: New York” score a six-digit commission after selling a multimillion-dollar property and think, “I am in the wrong business”?

They make it look easy, but Fredrik Eklund, Ryan Serhant, and Luis Ortiz will be the first ones to tell you that money isn’t the driving factor for their most memorable commissions.

“It’s the difficult ones, the hardest ones, the ones where I negotiate something that I never thought I’d be able to negotiate that I remember most,” Serhant told Business Insider. “But don’t get me wrong, I love easy deals, too. But it’s the hard ones that get stuck in your brain.”

“I don’t technically feel that it has been one specific deal,” Ortiz said of his most memorable moments as a realtor. “I think that my career as a whole is something that I treasure very much, not just because of the monetary value behind the career. It’s everything that I have learned.”

From breaking from tradition to the one that took years of pestering to land, here are the “Million Dollar Listing: New York” stars’ most memorable career moments:


When Eklund threw out the rule book and became a social media trailblazer.

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Fredrik Eklund tries to close a sale.
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Charles Sykes/Bravo

In 2013, Eklund thought outside the box and harnessed a very new mode of social media to launch the sales for a posh Tribeca property.

“I launched the building on Instagram and I think at the time it was the first building to ever be launched via Instagram,” Eklund said. “Nothing had been written in advance, so that there was no listing, there was no advertisement, and we sold $100 million from that Instagram post.”


That time Serhant contacted a developer every week for five years.

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Ryan Serhant holds court during an open house.
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Heidi Gutman/Bravo

As Serhant told us, high-end real estate developers typically use the best agents in the industry and stick with them. So it’s tough to get a property listing from them if you’re not already in their circle. But Serhant didn’t let that stop him.

“I sent an email or called the developer every week,” he said. “It took me five years until the person even had a meeting with me. Now there was obviously Christmas week and Fourth of July and stuff where I wouldn’t follow up, but for the most part it was every week sending something in some way, shape, or form. And then when I walked in the door it was very ‘Wall Street,’ because I was the guy who had been following up for five years. And then I got a project. It was crazy.”


How Ortiz landed a client by actually living in several of their buildings over eight years.

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Luis Ortiz, left, showing a property.
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Heidi Gutman/Bravo

“I lived in four apartments in four buildings by the same developer,” Ortiz said. “And eight years later, it came through. I tried to get his attention through all those years, and the moment that I expect it the least, it was that moment where I haven’t even thought of it, I get the phone call, which was very strange to me that that person wanted me to sell an apartment. And then you know you can think that it’s just another apartment, another deal, but to me it symbolizes much more.”

“Million Dollar Listing: New York” airs Thursday nights on Bravo.