- Los Angeles Lakers
The Los Angeles Lakers and Miami Heat are the latest NBA teams to announce the addition of an ad patch to their jerseys for the upcoming season.
The Lakers have partnered with Wish, a San Francisco-based e-commerce company. According to Sports Business Daily, the deal is worth $12-14 million per year for the next three seasons. Japanese tech holding company Rakuten recently purchased ad space on the front of the Warriors’ jerseys with a three-year, $60 million deal.
- Miami Heat
In addition, the Heat announced on Thursday that they are adding advertising patches from Ultimate Software. No word yet on how much their deal is worth.
With the addition of the Lakers and Heat, there are now 16 NBA teams with ad patches for the upcoming season.
You can see the other NBA teams with ad patches below.
Some teams have opted for team-color-friendly patches. Some teams have formed true two-way partnerships with their ad patches promoting a business that the team also works with off the court. And one team has even chosen to promote a charity with their ad patch.
Atlanta Hawks and Sharecare
- Atlanta Hawks
Boston Celtics and General Electric
Brooklyn Nets and Infor (with updated patch)
— Darren Rovell (@darrenrovell) July 11, 2017
Here is what the Nets jerseys looked like when they were first unveiled.
Cleveland Cavaliers and Goodyear
- Cleveland Cavaliers
Denver Nuggets and Western Union
— Nick Griffith (@NickGriffithTV) August 1, 2017
Detroit Pistons and Flagstar Bank.
- Detroit Pistons
Golden State Warriors and Rakuten.
- Golden State Warriors
Milwaukee Bucks and Harley-Davidson
- Milwaukee Bucks
Minnesota Timberwolves and Fitbit (jerseys have not been unveiled)
- Minnesota Timberwolves
Orlando Magic and Disney
— Darren Rovell (@darrenrovell) June 20, 2017
Philadelphia 76ers and StubHub
- Philadelphia 76ers
Sacramento Kings and Blue Diamond Almonds
- Sacramento Kings
Toronto Raptors and Sun Life
Sun Life logo will be on front left side of Raptors jersey. Sources says Sun Life will pay Raptors owner MLSE more than $5M per year. /3 pic.twitter.com/MAeLW5hH4c
— Rick Westhead (@rwesthead) July 6, 2017
Utah Jazz and 5 for the Fight (the cause to raise money for cancer research, led by Qualtrics)
- Utah Jazz
Now check out the new uniforms for college football teams this season.
- Notre Dame and Under Armour