- Matteo Lane
Snapchat’s next original show will be about the phenomenon of “ghosting” – or unexpectedly ceasing all communication with – people you date.
“Ghost Hunt” will star comedian Matteo Lane and be produced by Avalon and Elisabeth Murdoch’s Vertical Networks, which already produces a Snapchat Discover channel called Brother.
The eight-episode, unscripted series will feature Lane helping “a real person track down someone from their romantic past who ghosted them, ultimately bringing the two parties together for some ‘ball-busting and closure,'” according to a press release.
“Ghost Hunt” signals Snap’s growing interest in exclusive shows. The company, which recently struck a $100 million production deal with Time Warner, aims to have three shows airing per day in its app by the end of the year. Snap has already aired or plans to air more than a dozen shows.
Snap’s largest competitor, Facebook, is also gearing up for a push into original shows this year. The social network has already greenlit several shows to premiere in a forthcoming redesign of its video tab.