WATCH: Paddington stars in the Marks & Spencer Christmas advert

A still from the M&S Christmas advert, starring Paddington.

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A still from the M&S Christmas advert, starring Paddington.
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Marks & Spencer

    Marks & Spencer’s 2017 Christmas advert stars Paddington Bear. 90-second short ties in with Paddington 2 film, released on November 10.

LONDON – The Christmas advert season is upon us, with retailers spending huge sums on cinematic TV adverts in the hopes of boosting sales over the crucial festive period.

Marks & Spencer is the first of Britain’s major retailers to debut its offering: an advert staring an animated Paddington Bear.

In the 90-second short, Paddington mistakes a burglar for Santa and then sets about helping him somewhat unwittingly deliver presents.

Watch the full film, called “Paddington and the Christmas visitor” and developed by London ad agency Grey, below:

Patrick Bousquet-Chavanne, M&S’ executive director of marketing, said in a release: “Paddington has enchanted children and families all over the world for nearly 60 years which is why we couldn’t turn down the chance to bring the wonderfully endearing, much-loved British character and his world into the heart of our Christmas campaign this year.

“We always want to surprise and delight our customers; the timing is perfect as we’re partnering together just ahead of the release of Paddington 2.”

The Paddington 2 film will be released on November 10 and the M&S advert will be shown before every screening, as well as on TV.

Marks & Spencer will be launching a £3 storybook to accompany the advert, with all proceeds going to children’s charity NSPCC.