The Trump family is stealing a brilliant political play out of Michelle Obama’s book

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U.S. President Donald Trump, first lady Melania Trump and their son Barron Trump arrive at the White House June 11, 2017 in Washington, DC.
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Chris Kleponis-Pool/Getty Images

It seems that the Trump family is making an effort to appear more approachable.

After Melania Trump stepped out in a $51,500 coat during the G7 summit, causing a stir, various members of the Trump family have been seen out in more approachable, everyday brands.

Now, it seems, Dolce & Gabbana is out, while Target and J.Crew are in.

Ivanka was photographed leaving her Kalorama house and taking a trip to Starbucks in a dress that was easily identified as a $35 number from Target’s Victoria Beckham collection (now on sale for $10).

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Barron, the youngest Trump, was photographed Sunday wearing a $30 J.Crew kid’s T-shirt in his first walk from Marine One to the White House as a brand-new resident.

Wearing a backpack and playing with a fidget spinner, he looked the model of every taller-than-average 11-year-old. It’s made all the more conspicuous because his parents had to figure that the the family would be photographed in light of the news of his and Melania’s official move to the White House.

This isn’t a new political tactic, but it may be a sign that the Trumps are getting more used to being under such a bright national spotlight, where all their moves are scrutinized to a large degree. Fairly or not, the clothing items that political figures wear are often dissected and evaluated.

The Obamas, especially Michelle, often received positive press for wearing a wide variety of affordable clothing, including pieces from Target and J.Crew. Michelle also wore Oscar de la Renta, Gucci, and many lesser-known designers to more formal events.

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Michelle Obama was spotted shopping at an Alexandria, Virginia, Target store in 2011.
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Charles Dharapak / AP Images