Apple spends a lot of time talking and thinking about China, and the company is also pushing hard to make inroads into India.
There’s a very simple reason why: Apple’s main business is selling iPhones, and the vast majority of smartphone growth over the next few years will come from the Asia-Pacific region. This Statista chart, using data from an Ericsson Mobility study, shows that 1.7 billion new smartphone users will be added in Asia-Pacific over the next five years. That’s more than the rest of the world combined.
As far as North America and Europe goes, the revolution is mostly done – nearly everybody who wants a smartphone already has one. So most sales there will simply be replacements.