QUIZ: Can you guess why these ads were banned?

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You might be surprised by the reason this SodaStream ad was banned.
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YouTube

Controversial ads get banned all the time by advertising authorities, TV networks, and social-media sites like Facebook.

Most often, they are disallowed for simple reasons like being too sexual or for making false statements.

However, the specific reasons for bans are sometimes surprising. One ad was banned for claiming that laughter can help you lose weight, while another was restricted for “simulating drug use.”

We gathered 21 ads that were forbidden by various advertising regulators and media platforms around the world. Can you guess why each one was banned?


Q: Why was this Paddy Power gambling ad banned by the UK Advertising Standards Authority (ASA)?

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Paddy Power

A: Because Suarez was just 24 years old when the ad was printed in 2012, ASA said it was “socially irresponsible” to feature somebody under 25 in a gambling ad, as it may encourage other young people to gamble.

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Julian Finney/Getty Images

Read more here.


Q: Why was this Yves Saint Lauren perfume ad starring French actress Melanie Thierry banned by ASA in 2011?

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Yves Saint Laurent

A: The ad for Belle D’Opium was banned in February 2011 for simulating drug use. ASA said: “We were concerned that in the context of the ad, Belle running her finger down her inner arm could be seen to simulate the injection of opiates into the body.”

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Yves Saint Laurent

Source: The Guardian


Q: Why did Facebook ban this ad for a blindness charity?


A: Facebook said it banned the ad for the Royal National Institute of Blind People because it could “degrade people.” A member of the Facebook Ads Team told the charity: “We don’t accept language like ‘fear of losing your sight, losing your job?’ and the like. Instead, text must present realistic and accurate information in a neutral or positive way and should not have any direct attribution to people.”

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YouTube/RNIB

Read more about it here.


Q: Why was this Scarlett Johansson ad for SodaStream banned?

See the full ad here.


A: At the end of the video, Johansson said: “Sorry Coke and Pepsi.” This led to a rejection from the Super Bowl broadcaster because the soft-dink giants are two of the sports event’s biggest advertisers.

Read more here.


Q: Why was this innocuous-looking ad for fantasy football banned in the UK in 2014?

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The Sun

A: The offer of a date with a Page 3 Girl was banned for being “demeaning to women.” ASA said it “objectified those offered as prizes.”

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The Sun Page Three girls from the 2015 calendar.
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The Sun

Read more here.


Q: Why was this ad, created by Donald Trump’s Scottish golf course, banned in the UK?

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Trump International Gold Scotland

A: The ASA banned the ad because it perceived the claim that wind farms would cause tourism to suffer as baseless. However, it said that the Lockerbie reference was OK.

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David Moir/Reuters

Read more here.


Q: Why was this L’Oreal ad starring Rachel Weisz banned?

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L’Oreal

A: It “misleadingly exaggerated” the antiwrinkle cream’s effect through photo editing, according to the ASA.

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Getty Images / Carlos Alvarez

Read more here.


Q: Why was this Israeli tourism ad banned?

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ThinkIsrael.com

A: The ASA banned the ad after a complaint that it “misleadingly implied that East Jerusalem was part of the State of Israel.”

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Google Images

Source: The Guardian


Q: What was wrong with this Palestinian tourism ad?

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UK Palestinian Embassy

A: It showed the entire country of Israel as a part of Palestine.

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WorldAtlas.com

See more here.


Q: Why did the ASA pull Hailee Steinfeld’s Miu Miu ad?

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Miu Miu

A: It was banned for depicting a child in an unsafe position.

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Wikimedia

Source: BBC


Q: What led to this Marc Jacobs ad starring Dakota Fanning getting banned?

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Marc Jacobs

A: The bottle placed between Fanning’s legs made the ad “irresponsible and sexualized,” according to ASA.

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Getty Images / Dimitrios Kambouris

Read more here.


Q: Why was this ad for Protein World banned after appearing on billboards on the London Underground during summer 2015?

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Protein World

A: The ASA ruled that the ad, starring Renee Somerfield, was neither irresponsible nor offensive, despite receiving 378 complaints alleging this. However it decided to ban the ad because of “concerns over its weight loss claims.”

Island days in @saboskirt ????????

A post shared by RENEE SOMERFIELD (@reneesomerfield) on

Read more here.


Q: Why did three of the UK’s biggest cinema chains ban this ad for the Church of England?

See the full ad here.


A: Odeon, Cineworld, and Vue decided the ad, which showed various Christians reciting The Lord’s Prayer, “could cause offense” to those of differing faiths or no faith.

Source: CNN


Q: Why was this “VIP” e-cig ad banned?

See the full ad here.


A: The vape ad was not banned because it showed someone smoking on TV in the UK for the first time since the 1960s, but because it was deemed “overly sexual.” The ad was eventually allowed to be shown after 9 p.m., when children were unlikely to be viewing.

Read more here.


Q: Why did the ASA ban this mobile-phone ad in 2011?

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Phones4U

A: The ASA upheld complaints that the ad “mocked and belittled” the Christian faith.

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Diogo Morgado as Jesus in “Son of God.”
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20th Century Fox

Source: BBC


Q: Why was a Coca-Cola ad, showing people laughing, banned in 2013?

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Coca-Cola/YouTube

A: The ad claimed 75 seconds of laughter, along with other activities, could burn 139 calories. The ASA ruled that the ad was ambiguous, as it seemed to imply that the laughter on its own would use this much energy.

Read more here.


Q: Why did this spot for KFC become the most complained about ad of all time in the UK?

See the full ad here.


A: The ad, which showed call-center workers singing with their mouths full, led to more than 1,000 complaints from people who thought it would encourage children to adopt bad manners. However, the ad was never actually banned as it did not break any ad rules.

Source: The Guardian