When it comes to food, discerning diners in Singapore and other parts of Asia often demand not just a top quality dining experience, but a swift and efficient way to secure their reservations.
This could well be the winning formula for booking platform Chope, which has not only changed the way in which consumers book restaurants, it’s grown its pie to include over 3,000 F&B clients across Singapore, Bali, Hong Kong, Shanghai, Jakarta, Bangkok, Beijing and Phuket.
It’s other investors include Moelis Australia, NSI Ventures and SPH Ventures.
It claims to be the most widely-used restaurant booking system in Asia
Chope (which is Singaporean slang for “reserve”) launched in 2011 and claims to be the most widely-used restaurant booking system in Asia.
It says it will use the funds to improve its product, up its manpower staffing and enhance customer support.
Its CEO Mr Ariff Ziaudeen said in a statement: “Chope looks forward to our next stage of growth with this new capital and strategic partnership. With these resources, we are positioned to invest significantly in our USPs (unique selling propositions) of user experience and customer service, while deepening our reach into our markets across Asia.”
This is not Chope’s first funding round. In 2015, it raised $8 million led by F&H Fund Management, a fund chaired by Alibaba CTO John Wu, along with NSI Ventures, the venture arm of $1.8 billion Northstar Group.
DSG Consumers Partners, Frontier Ventures, Singapore Press Holdings and other unnamed Chinese investors were also involved in that round, according to Deal Street Asia.