- 80% of travellers globally now consider keeping fit as one of the most important parts of their holiday experience
- 1 in 3 Singaporeans admit that gym facilities and sports options would affect holiday decisions
- 70% of Singaporeans would be further encouraged to book a hotel that offers free access to all exercise facilities
- 62% of Singaporeans under 35 said they are likely to try out a fitness trend that’s promoted by influencers or celebrities they follow on social media.
Millennials are no longer looking at hotels merely as crash pads for the night, and instead are looking at them as places to keep fit while they’re away from home.
It’s a global trend, which according to results from a recent survey by Hotels.com, also has Singapore travellers to follow suit.
The survey found that 80% of travellers aged 18 to 35 around the world now consider keeping fit as one of the most important parts of their holiday experience, while 1 in 3 Singaporeans admit that gym and sports options would impact their holiday decisions.
This could mark the swapping out of indulgent holidays for “activacations” – action packed, celebrity-inspired fitness getaways.
In fact, healthy menus, state of the art fitness facilities, personal trainers and the availability of meditation classes are now at the top of their hotel wishlists.
The survey was conducted with 8,400 adults across 28 countries between March 31 and June 21 this year.
A barrage of social media ‘fitfluencers’
Social media is now populated with “fitfluencers” who combine the sun, sea and sport.
These influencers are another possible cause of the shift towards “activacations”, according to Hotels.com
According to the survey, 62% of Singaporeans under 35 responded that they are likely try out a fitness trend that is being promoted by influencers or celebrities they follow on social media.
A richer and more unusual holiday experience
Moreover, Singaporean millennials in particular are also looking for richer and more unusual holiday experiences.
Some 27% of them use exercise to meet new people, while 45% look to burn off the extra calories consumed during their travel adventures – making exercising while on holiday increasingly important.
With 43% of them acknowledging that it is easier to exercise while on holiday now as compared to the past, fitness is becoming ingrained in their holiday experience.
Hotels.com’s regional marketing director for Greater China, Southeast Asia and India Ms Jessica Chuang said: “Fitness options are now so important that millennials are choosing hotels based on how they’ll help them keep fit on vacation – and hotels are really upping their game.”
Hotels.com names the top 4 wellness hotels around the world as: Fairmont Resort Blue Mountains in Australia, 1711 Ti Sana Detox Retreat & Spa in Milan, Park Hyatt Tokyo, and Morocco’s Riyad El Cadi.