How to use Snapchat’s new ad tool for small businesses

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Getty

Snapchat is significantly ramping up its ad efforts with a series of announcements on Monday.

Most notably, small businesses now have access to buy and manage campaigns directly through a new Ad Manager tool, which was first teased in May.

Snapchat is also launching a Certified Partners program, which is essentially a group of ad agency partners who will be tasked with helping evangelize and teach advertisers about the app. And starting in July, a tool called Snap Publisher will let advertisers create fullscreen video ads in under two minutes with nothing but a web browser.

All of these announcements come as Snapchat parent Snap Inc. faces intense pressure to grow its ad business as a newly-public company. Investors are also worried about slowing user growth as Facebook ramps up its copying of Snapchat’s core features.

Curious about how Snapchat’s Ad Manager works? Take a quick tour:


Advertisers of all sizes can now sign up to use Snapchat’s Ad Manager directly on its website.

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Snap

The dashboard shows you campaign performance and results details at a glance.

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Snap

You can select from a list of objective-based campaigns like app install or brand awareness.

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Snap

Snap can target based on a series of simple demographics, such as age, gender, and country.

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Snap

Budget goals can be customized for different actions taken in the app.

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Snap

Your ad’s creative can be uploaded and tagged in the web browser.

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Snap

And then your campaign is ready to be launched.

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Snap