Snapchat roasts Facebook with a Russian-bot filter on April Fools’ Day

Snapchat cofounder and CEO Evan Spiegel.

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Snapchat cofounder and CEO Evan Spiegel.
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Kimberly White/Getty Images for Vanity Fair

  • Snapchat used April Fools’ Day as an opportunity to roast Facebook with a funny photo filter.
  • This isn’t the first time Snapchat has used April Fools’ Day to poke fun at Facebook – last year it featured an Instagram-like filter.

Snapchat is having some fun at Facebook’s expense on April Fools’ Day.

On Sunday morning, Snapchat users awoke to find a new filter available on the app that overlays a Facebook-like design onto photos, complete with the cheeky addition of Russian-like text – a clear reference to the Russian meddling in the 2016 US election – which investigators have said included efforts to sow discord on Facebook. We first noticed the filter thanks to Casey Newton over at The Verge.

Keen-eyed Snapchat users will notice the filter even features a fictitious like from a “bot,” again written in text resembling Cyrillic script, along with another like from “your mom,” seemingly a further jab at Facebook’s audience and its age relative to Snapchat’s. The Verge points out that Snapchat made the same mom joke last year with its Instagram-like filter.

The filter, which will be available only on Sunday, during April Fools’ Day, took some Snapchat users by surprise, while others used Twitter to react to the shade being thrown at Facebook.