Many Starbucks customers aren’t pleased the coffee giant has a location inside Trump Tower. So they’re taking action.
As of Friday afternoon, more than 1,000 people have pledged to buy more than $40,000 in Starbucks gift cards if Starbucks terminates its lease in Trump Tower in New York City.
“The money Starbucks gives Trump every month is used to fund the bigotry and racism that he broadcasts across the country,” the pledge reads. “Macy’s, NBC-Universal, ESPN, Apple, and NASCAR have all cut ties with Trump, but Starbucks continues to hold out, forcing us to unwillingly fund Donald Trump’s hate with every latte bought.”
The movement was started by Ivan Pardo, the CEO of Buycott, an app that flags products that go against users’ values, BuzzFeed reports. The pledge is hosted by Payola, a new project by Pardo intended to put direct financial consequences behind people’s opposition to Starbucks’ involvement with Trump.
- Associated Press/Mark Lennihan
“Just signing petitions hasn’t been enough to persuade Starbucks, so we’ve developed a new tactic to get their attention,” the pledge reads. “Make a pledge to buy a Starbucks gift card if Starbucks terminates their lease at Trump Tower, and we’ll leverage our collective buying power to negotiate with Starbucks.”
The pledge is aiming for $50,000 toward gift cards. If Starbucks is convinced to terminate its lease in Trump Tower, people who pledge money will be charged – similar to Kickstarter. If the Starbucks location stays open, they will not be charged.
This isn’t the first time Trump has clashed with quick-service chains. In June, Cook Out, a regional fast-food chain, fired an employee who was unwilling to serve Trump supporters.