Taco Bell’s new restaurants are unrecognizable

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Taco Bell’s new design.
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Taco Bell

Taco Bell is redesigning its restaurants.

The company is rolling out four different store models – “modern explorer,” “California sol,” “heritage” and “urban edge” – and they look nothing like the fast-food chain we know.

The new designs are all pretty similar to one another.

They feature open kitchens and lounge seating areas with rustic wood and metal finishes, as well as fancy lighting fixtures and chandeliers that look like they came from Restoration Hardware.

The new designs will debut in several restaurants in Orange County, California this summer. A broader roll-out is planned in the last half of 2016.

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Taco Bell

“Building new restaurants is a key component to the overall growth and evolution ofTacoBell,” Taco Bell CEO Brian Niccol said in a statement. “Great design, great food and great economics is at the heart of our growth.”

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Taco Bell

Here’s how the company describes each model:

Heritage: “Inspired by its culinary roots in Mexican-inspired food with a twist, this style is a modern interpretation of Taco Bell’s original Mission Revival style characterized by warm white walls with classic materials in the tile and heavy timbers.
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The Heritage design.
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Taco Bell

Modern explorer: “This rustic modern style is a refined version of the brand’s Cantina Explorer restaurants and can easily fit into a suburban or rural environment. Inspired by the farms that make our food, this style reinforces Taco Bell’s commitment to the best ingredients, authenticity and transparency of materials and dining preparation.
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The modern explorer design.
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Taco Bell

California sol: “Inspired by Taco Bell’s California roots and the California lifestyle, this design blurs the lines between indoor and outdoor. It’s a celebration of dining al fresco and embraces a laid-back beachy feel both inside and out.”


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The California sol design.
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Taco Bell

Urban edge: “This design represents an eclectic mix of international and street style done the Taco Bell way. This style is inspired by timeless design married with cutting-edge elements of the urban environment.”

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The urban edge design.
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Taco Bell