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Abercrombie is cool again.

Abercrombie & Fitch has spent millions on making over its image — and it looks like it’s finally paying off

Abercrombie & Fitch has struggled in recent years, but a scan of its online offerings shows its on its way to being cool again.
The Under Armour shop at the new Dick's Sporting Goods store at Baybrook Mall in Friendswood, Texas.

Dick’s Sporting Goods’ CEO just called out Under Armour’s worst mistake

Under Armour's expansion into more retailers has hurt Dick's Sporting Goods.
"It's basically pornography," shopper Jessie Shealy wrote on Victoria's Secret's Facebook page, referring to the ads on display in her local store in South Carolina.

These photos reveal why women are abandoning Victoria’s Secret for American Eagle’s Aerie underwear brand

Victoria's Secret goes for racy images in its ads, while its rival, Aerie, focuses on female empowerment. We visited both and saw the differences firsthand.
Victoria's Secret has been criticized for its racy ad campaigns.

These up-and-coming lingerie brands should terrify Victoria’s Secret

Victoria's Secret was once the king of women's lingerie in the US, but it's increasingly losing market share to newer brands.
Looks from Terra & Sky and George.

Walmart is releasing 4 new clothing brands — and they look a lot like the apparel startups it’s spent hundreds of millions acquiring

Walmart is focusing on trendy new private brands to sell in stores and online. Fans of Bonobos and Modcloth will find the styles familiar.
H&M's sister brand, Cos, is known for its high-quality, functional clothing.

These are the biggest sibling rivalries in the clothing business

J.Crew, Gap, and H&M have created successful sister brands that are now outshining the original brand.

Meghan Markle’s and Kate Middleton’s fashion choices can lead to huge spikes in sales — here are some of the brands they love

Kate Middleton and Meghan Markle are fashion icons, and clothes they're seen wearing often sell out online. We've rounded up some of their favorite brands.