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Abercrombie & Fitch has spent millions on making over its image — and it looks like it’s finally paying off
Abercrombie & Fitch has struggled in recent years, but a scan of its online offerings shows its on its way to being cool again.
Adidas is banking on the hottest trend in sportswear to defy the American curse that’s haunting Nike and Under Armour
Adidas has conquered sneakers, and now it's headed for training apparel.
Under Armour's expansion into more retailers has hurt Dick's Sporting Goods.
These photos reveal why women are abandoning Victoria’s Secret for American Eagle’s Aerie underwear brand
Victoria's Secret goes for racy images in its ads, while its rival, Aerie, focuses on female empowerment. We visited both and saw the differences firsthand.
Victoria's Secret was once the king of women's lingerie in the US, but it's increasingly losing market share to newer brands.
Ugly fashion is a trend that is here to stay.
Walmart is releasing 4 new clothing brands — and they look a lot like the apparel startups it’s spent hundreds of millions acquiring
Walmart is focusing on trendy new private brands to sell in stores and online. Fans of Bonobos and Modcloth will find the styles familiar.
J.Crew, Gap, and H&M have created successful sister brands that are now outshining the original brand.
Meghan Markle’s and Kate Middleton’s fashion choices can lead to huge spikes in sales — here are some of the brands they love
Kate Middleton and Meghan Markle are fashion icons, and clothes they're seen wearing often sell out online. We've rounded up some of their favorite brands.
Abercrombie & Fitch, Adidas, and Gap are resuscitating a trend that millennials have rejected for years
Flashy logos are making a comeback.