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We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be.
For the first time ever, Anheuser-Busch is launching a brand marketed exclusively to women, with a rebrand of its Lime-A-Rita line.
Bud Light is reviving its most controversial canine mascot of all time: Spuds Mackenzie.
Legal marijuana is having an unexpected effect on the beer industry — and Anheuser-Busch should be worried
People are buying more marijuana and less beer in states where pot is legal.
Bud Light wins, followed by Coors Lighter, Budweiser, Miller Light, and Corona Extra.
"Bud Light costs the same no matter if you're a dude or a lady," Schumer says.
The beer brand Bud Light has kicked off Lesbian, Gay, Bisexual, and Transgender Pride Month with a new ad about a same-sex wedding.
Anheuser-Busch InBev, the parent company of Budweiser, Bud Light, and Natural "Natty" Light, wants to get more craft.
Blue Moon, the MillerCoors brand that calls itself the "No. 1 craft beer in America," is doubling down on the "craft" aspect of its marketing.
As young drinkers ditch beer for other beverages, major beer companies are trying to tap into customers with a sweet tooth.