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What ‘Dilly Dilly’ means — and how Bud Light came up with its viral campaign

We asked the Chief Marketing Officer of Bud Light's parent company about how the viral "Dilly Dilly" campaign came to be.

Beer giants have lost big by ignoring women — now they’re trying to win them back

For the first time ever, Anheuser-Busch is launching a brand marketed exclusively to women, with a rebrand of its Lime-A-Rita line.

Bud Light is bringing back a controversial mascot who once helped sales soar 20%

Bud Light is reviving its most controversial canine mascot of all time: Spuds Mackenzie.

Legal marijuana is having an unexpected effect on the beer industry — and Anheuser-Busch should be worried

People are buying more marijuana and less beer in states where pot is legal.

Bud Light is more than twice as popular as the closest competitor in America

Bud Light wins, followed by Coors Lighter, Budweiser, Miller Light, and Corona Extra.

The latest Bud Light ad with Seth Rogen and Amy Schumer challenges the gender pay gap

"Bud Light costs the same no matter if you're a dude or a lady," Schumer says.

Bud Light is looking to toast diverse drinkers with a same-sex wedding ad

The beer brand Bud Light has kicked off Lesbian, Gay, Bisexual, and Transgender Pride Month with a new ad about a same-sex wedding.

A longtime frat-party staple is caving into the growing demand for craft beer

Anheuser-Busch InBev, the parent company of Budweiser, Bud Light, and Natural "Natty" Light, wants to get more craft.

Blue Moon made a drastic design change to get millennials’ attention

Blue Moon, the MillerCoors brand that calls itself the "No. 1 craft beer in America," is doubling down on the "craft" aspect of its marketing.

Americans are bored with beer and now these sweet alternatives are taking over

As young drinkers ditch beer for other beverages, major beer companies are trying to tap into customers with a sweet tooth.