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Whether you're a millennial or baby boomer, defining generations helps researchers investigate how history and technology impact the ways people see the world.
Brandless, the ‘Procter & Gamble for millennials’ startup that sells everything for $3, is launching a pop-up — but you canR...
Brandless has opened a a physical pop-up, but it will be more educational than a transaction-based location.
White Castle is going all out to lure millennials and teens — and McDonald’s, Burger King, and KFC should be scared
White Castle is now home to Impossible Foods' meatless burger. To celebrate, the startup threw a party with Questlove, Eric Wareheim, and Ghostface Killah.
‘Xennials’ were born in the early ’80s — here are all the ways they’re different from the millennials they were supposed...
Millennials differ drastically from xennials, a "microgeneration" born between 1977 and 1985 who grew up without Facebook, cell phones, and helicopter parents.
The Chicago suburb of Homewood, Illinois is targeting millennials in an ad campaign that boasts about farmer's markets, art galleries, and cheap homes.
A Chase Sapphire experiment is getting revived and expanded after the trial run blew away expectations with millennials last year
After a Chase Sapphire promotion last year struck a chord with millennial homebuyers, JPMorgan is reviving and expanding the experiment.
Millennials' lives are in many ways strikingly similar to their parents' when they were younger, in areas like work, religion, and relationships.
A new report looks at the cities that give American college graduates the best chances of paying off their student loans.
Millennials don't have it so bad. Here are some of the ways life is easier for today's 20- and 30-somethings than it was for their parents.
Good luck out there.