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Here’s which generation you’re part of based on your birth year — and why those distinctions exist

Whether you're a millennial or baby boomer, defining generations helps researchers investigate how history and technology impact the ways people see the world.
Brandless goods on display.

Brandless, the ‘Procter & Gamble for millennials’ startup that sells everything for $3, is launching a pop-up — but you canR...

Brandless has opened a a physical pop-up, but it will be more educational than a transaction-based location.
Attendees of Impossible Food's launch party dance at a White Castle in Brooklyn, New York, April 11, 2018.

White Castle is going all out to lure millennials and teens — and McDonald’s, Burger King, and KFC should be scared

White Castle is now home to Impossible Foods' meatless burger. To celebrate, the startup threw a party with Questlove, Eric Wareheim, and Ghostface Killah.
Oregon Trail was a big hit when they were kids.

‘Xennials’ were born in the early ’80s — here are all the ways they’re different from the millennials they were supposed...

Millennials differ drastically from xennials, a "microgeneration" born between 1977 and 1985 who grew up without Facebook, cell phones, and helicopter parents.
A snippet of a new comic-style ad campaign from Homewood, Illinois.

A Chicago suburb with cheap housing is banking on becoming the next millennial destination

The Chicago suburb of Homewood, Illinois is targeting millennials in an ad campaign that boasts about farmer's markets, art galleries, and cheap homes.
Millennials gobbled up Chase's promotion for home buyers with Sapphire cards.

A Chase Sapphire experiment is getting revived and expanded after the trial run blew away expectations with millennials last year

After a Chase Sapphire promotion last year struck a chord with millennial homebuyers, JPMorgan is reviving and expanding the experiment.
It's like déjà vu.

7 ways millennials’ lives are no different than their parents’ at their age

Millennials' lives are in many ways strikingly similar to their parents' when they were younger, in areas like work, religion, and relationships.

The best US cities for millennials who have student debt

A new report looks at the cities that give American college graduates the best chances of paying off their student loans.
The world is getting better.

6 ways millennials have it easier than their parents did

Millennials don't have it so bad. Here are some of the ways life is easier for today's 20- and 30-somethings than it was for their parents.