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Applebee’s is closing hundreds of locations after ditching its ‘Middle America roots’ in a failed attempt to win over millennials

Applebee's and IHOP are planning to close up to 120 restaurants between the two chains this year after closing hundreds in the two years prior.

Hot tech stocks have ‘lost their shine’ among millennials after mixed earnings

Though millennials continue to flock into tech stocks, some of their enthusiasm has waned, Stockpile data has found.
Diet Coke's new flavors and cans

Coca-Cola says millennials are decimating sales of Diet Coke — and now it’s going to war

Coca-Cola is depending on millennials who don't drink Diet Coke to turn around the struggling soda brand.

The 10 US cities where millennials can’t wait to move

Texas and Florida each had three cities in the top 10, but neither of them claimed the top spot.
Gregg Donovan of Los Angeles displays a placard in support of Republican U.S. presidential candidate Donald Trump at a campaign rally at the Treasure Island Hotel & Casino in Las Vegas, Nevada, June 18, 2016.

Now do you finally believe baby boomers are the most selfish generation?

OPINION: We've been trying to tell you that baby boomers are the most selfish generation. This budget should settle that argument.

The key to disrupting a billion-dollar industry is ‘ignorance,’ says the founder of SoftBank’s latest multi-million dollar investmen...

Lemonade co-founder Daniel Schreiber says the key to disrupting an industry is through "milking your ignorance for all its worth."
The interior of Tesla's Model 3, which has a 15-inch touchscreen display.

Tesla’s Model 3 is the millennial dream car

Tesla's Model 3 appeals to millennials because of its tech features and its narrative that extends beyond cars.

Snap is rallying after a report reveals it may be ‘siphoning away’ younger users from Facebook

An eMarketer report found that Snapchat was the app of choice among young users over Facebook.
Bankers laugh while wearing Snapchat glasses on the floor of the New York Stock Exchange (NYSE) as they wait for Snap Inc. will post their IPO in New York, U.S., March 2, 2017.

Here’s how millennials are trading Snap ahead of earnings

Millennials hold Snap more than they hold most other companies, but Wall Street sees things a bit differently.

Millennials are loading up on Amazon ahead of earnings

The e-commerce giant is expected to post revenues in excess of $58 billion for the holiday quarter.