The 29 best people in advertising to follow on Instagram

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Instagram/@adampadilla

One advertising CEO posts sketches to his Instagram every day.

A career in advertising can allow you to be creative every day — and get paid for it.

Execs on Madison Avenue spend their days plane-hopping to client meetings and schmoozing at cool celebrity-filled parties.

And many of them document their work — and what they do at the weekends — on Instagram.

We’ve picked out some of the best advertising and marketing executives’ accounts to follow on Instagram. We’ve weighted our rankings using a (not entirely mathematical) scale of how often the user posts, and whether their pictures are beautifully shot/aspirational/offer an insight into their working life/or simply brighten up people’s Instagram feeds.

29. Rob Norman, chief digital officer at GroupM. WHY? Mostly for photos of this dog.

 

28. Shiv Singh, SVP and global head of digital marketing and transformation at Visa. WHY? A stunning set of scenic snaps.

 

27. Eric Franchi, cofounder at Undertone. WHY? Hip hop artist selfies.

 

26. Marissa Shrum, strategy director at Mother New York. WHY? A fun array of photos mixing work and play.

 

25. Milton Elias, head of mobile and tech futures at OMD UK. WHY? Elias is fond of a #BeachSelfie

 

24. Ilicco Elia, head of mobile at DigitasLBi. WHY? Food porn like this.

 

23. Ed Couchman, director of agency partnerships at Facebook UK. WHY? Couchman might not be the most prolific snapper, but every photo on his Instagram page is beautiful.

 

22. Zoe Lazarus, global future and culture planning director at Diageo. WHY? A well-framed mix of culture, food, and animals.

 

21. Matteo Labiso, designer at Grey London. WHY? You can clearly tell this is a designer’s Instagram — Labiso hunts out patterns and cool typefaces.

 

20. Tor Myhren, Apple vice president of marketing and communications. WHY? The recently-appointed Apple boss takes loving photos of his family and his travels.

 

19. Wendy Clark, CEO at DDB Worldwide North America. WHY? A self-described “relentless optimist” who, judging by her Instagram, celebrates life at every possible moment.

 

18. David Shing, AOL digital prophet. WHY? “Shingy’s” Instagram consists of thematic black-and-white shots.

 

17. Brad Kay, president and partner at SS+K. WHY? Kay knows how to use a filter to make an image really shine.

 

16. Fintan Gillespie, industry head at Google UK. WHY? Gillespie travels and parties frequently, taking photos on the way.

 

15. Rajiv Lahens, director of brand experience at Calvin Klein. WHY? Style.

 

14. Kris Pito, director of content production at R/GA. WHY? Pito posts pretty pictures of plants and flowers.

 

13. Adam Englehart, creative director at Neff Associates. WHY? A fine selection of photos from Philadelphia and beyond.

 

12. Sheryl Sandberg, COO at Facebook. WHY? An inside look at what it’s like being the most powerful woman at Facebook.

 

11. Alex Holder, executive creative director and partner at Anomaly London. WHY? Holder even admits on her profile that “I use my baby for likes” — with hilarious effect.

 

10. Olly Courtney, freelance advertising creative director. WHY? He manages to frame the mundane and turn it into art.

 

9. Alexander Nowak, group creative director at Droga5. WHY? His feed is like flicking through a coffee table book.

 

8. Jonathan Mildenhall, CMO at Airbnb. WHY? As well as having an awesome job that sees him travel the world, Mildenhall’s Instagram account shows his life outside work is a joy too.

 

7. Brendan Lowry, marketing director at Curalate. WHY? An amazing set of street portraits.

 

6. Xavier Gallego, creative director at R/GA. WHY? Gallego’s cute cartoon artworks are all originals.

 

5. Edward Boches, professor of advertising at Boston University. WHY? He has a great talent for pressing “capture” at just the right moment.

 

4. Maani Safa, vice president of creative and innovation at Somo. WHY? Expect elegant style, flash cars, fitness, and exotic travels that will make you jealous.

 

3. Carter Murray, global CEO at FCB. WHY? Murray uses his Instagram account to share his joy at being the boss of a global ad agency and dad to his twin boys.

 

2. Adam Padilla, cofounder and president of BrandFire: WHY? Padilla draws a different sketch and posts it to his Instagram account every day. It started out as a one-year personal challenge to soothe a creative itch, but has now turned into a running project that has seen him boost his Instagram followers from a couple of hundred to more than 38,000.

 

1. Pierce Thiot, art director at Chiat/Day. WHY? He asks his 121,000 followers for suggestions of objects he should place in his beard — and duly obliges.

 


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