RANKED: The world’s top 20 most authentic brands

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Toy brand Lego made it into the top 20.
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Michael B. Thomas/Getty

Global media brand Disney is the most authentic brand in the world, according to a report from communications company Cohn & Wolfe.

The PR firm ranked companies according to their scores on research and surveys answered by more than 12,000 consumers across 14 markets.

Consumers rated more than 1,600 brands on the three key attributes that make up authenticity, according to Cohn & Wolfe. These were: “reliability,” “respectfulness,” and “reality.”

The report found that consumer cynicism is currently high globally, with four out of five consumers stating that brands are not “open and honest.”

Cynicism is highest in Western Europe. Only 7% of those surveyed in the UK, France, and Germany described brands as “open and honest.” This contrasts with the US, where 23% see brands as honest, and China, where 36% of people have faith in brands.

Scroll below to see the top 20 most authentic brands in the world.


20. Paypal. Authenticity Score: 83.62.

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Spencer Platt/Getty

19. Coca-Cola. Authenticity Score: 84.4.

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Sergi Alexander/Getty

18. MasterCard. Authenticity Score: 84.78.

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YouTube/MasterCard

17. Rolex. Authenticity Score: 84.79.

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Getty Images/Levent Kulu

16. Mercedes-Benz. Authenticity Score: 85.43.

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Joe Scarnici/Getty

15. Google. Authenticity Score: 85.81.

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Justin Sullivan/Getty

14. Sony. Authenticity Score: 86.2.

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Junko Kimura

13. Ford. Authenticity Score: 86.46.

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Ford

12. Rolls Royce. Authenticity Score: 86.49.

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CarSpotter / Flickr

11. Visa. Authenticity Score: 87.25.

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Scott Heavey/Getty

10. Lego. Authenticity Score: 88.19.

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Michael B. Thomas/Getty

9. Adidas. Authenticity Score: 89.13.

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Getty

8. Samsung. Authenticity Score: 89.52.

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Rick Kern/Getty

7. Audi. Authenticity Score: 89.52.

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William Fierman/BI

6. Intel. Authenticity Score: 90.01.

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Ethan Miller/Getty

5. Apple. Authenticity Score: 93.71.

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Getty

4. Amazon. Authenticity Score: 94.04

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Spencer Platt/Getty Images

3. Microsoft. Authenticity Score: 94.12

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Justin Sullivan/Getty

2. BMW. Authenticity Score: 94.41.

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BMW

1. Disney. Authenticity Score: 96.62

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DeviantArt