President Donald Trump’s heavy use of Twitter has earned him the starring role in the social network’s latest ad campaign.
Twitter ads featuring Trump recently appeared throughout the Tokyo subway system, as first noticed by Japan Today. The ads feature the Japanese text #トランプ政権, which translates to #TrumpAdministration, and the slogan あなたの知らない今があ, which translates to “There is now you do not know.”
Twitter Japan, now advertising on JR East trains using Trump ???????????????? pic.twitter.com/9PFCmegtLX
— Angela Hsu (徐鏡婷) (@hsu_angelaa) March 29, 2017
I’m on a subway in Tokyo, where Twitter is perfectly fine with using Donald Trump to advertise its app pic.twitter.com/iSWrgDLNfT
— Gabe Meline (@gmeline) March 27, 2017
A Twitter spokesperson told TechCrunch that its campaign featuring Trump is specific to only Japan and will last for two weeks. The company ran another politically-themed ad campaign last October that depicted Hillary Clinton and Trump side by side.
Twitter has received sharp criticism for the pulpit it gives Trump. Before Trump was elected, the company was prompted to say that it would bar the president if he were to violate its rules on hate speech and abuse. Twitter CEO Jack Dorsey publicly came out against Trump’s first immigration ban, and Twitter employees collectively donated $1.6 million to the American Civil Liberties Union.
Twitter has more recently said that Trump has helped give more visibility to its platform, even as the company still struggles to grow its user base and grow revenues.
“The president’s use of Twitter has broadened the awareness of how the platform can be used,” Twitter CFO Anthony Noto said during the company’s last earnings call. “It shows the power of Twitter.”