- Vertical farming startup Plenty – which has raised $260 million to date – is opening a 100,000-square-foot farm in the greater Seattle, Washington area. The company, which grows fruits and veggies under LEDs and without soil, hopes to sell its organic produce for the same price as traditional produce. Plenty plans to drive down operational costs by automating its growing processes as much as possible.
The company is opening a second farm in the greater Seattle area, Plenty CEO Matt Barnard told Business Insider. Located in Kent, Washington, the 100,000-square-foot warehouse facility will grow 4.5 million pounds of greens annually, which is enough to feed around 183,600 Americans, according to the USDA.
The new farm will officially start production in spring 2018. Instead of growing outdoors, Plenty grows its crops on glowing, LED-lit 20-foot-tall towers inside a former electronics distribution center in South San Francisco. The towers do not require soil, pesticides, or even natural sunlight.
The technique is called indoor vertical farming. It’s a type of agriculture in which food grows on trays or hanging modules in a climate-controlled, indoor facility. The process allows certain types of produce to be grown year-round in small spaces.
Plenty’s farm will be nearly twice the size as its original one in California. The company also has a smaller non-production facility in Wyoming, where it has tested different growing processes for over 300 crops.
The new Seattle-based farm will grow leafy greens and herbs first, but will later expand to fruits, including strawberries, tomatoes, and watermelons. Barnard said that Plenty’s strawberries will be smaller, less pulpy, and higher in sugar and acidity levels than the ones most consumers are used to.
Plenty is aiming to lower produce costs by automating parts of its farms
Plenty, which received organic certification earlier this year, will start selling its produce in 2018. Though the company is not ready to announce exactly how it will distribute, Barnard hinted that delivery may be an option.
To date, Plenty has raised $226 million. In July, $200 million came from a Series B funding round led by SoftBank Vision. The round included DCM Ventures as well as funds that invest on behalf of Alphabet’s Eric Schmidt and Amazon’s Jeff Bezos.
With the new investment, Barnard said Plenty plans to build more farms around the world. The team ultimately aims to drive down operational costs so that Plenty can sell its produce for prices that match traditionally grown fruits and veggies.
Plenty is working toward that goal by automating its farm processes “as much as possible,” Barnard said. For example, the company uses small robots, called the Schleppers, to transplant seedlings.
“We grow very densely,” Barnard said. “And that means you get to a limit where it’s hard to have a person in there.”