I went to Best Buy and encountered a robot named Chloe — and now I’m convinced she’s the future of retail

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Marina Nazario/Business Insider

Chloe smiles and says thank you.

She’s quick to respond, efficient, and pleasant.

And she’s a robot.

Chloe is a robot Best Buy has employed to help customers at its Chelsea location in Manhattan.

She sifts through music, movies, and games, bringing you what you want quickly without the hassle of sorting through messy shelves.

I went to the Best Buy location to see what she’s like and how she works.

Now I’m convinced retail will never be the same.


The first time I went to see Chloe, she was “sick.” The robot had some technical issues and was under operation. I was bummed, but determined to come back and see her.

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Marina Nazario/ Business Insider

I came back a few weeks later and she was all better! So I decided to put her power to use.

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Marina Nazario/Business Insider

Chloe is behind glass, so you communicate with her through a touchscreen computer. She looked at me with a bright face as I began to browse through the movie selection.

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Marina Nazario/Business Insider

The selection Chloe offers includes movies, music, games, headphones, chargers, and phone cases. The hassle of sorting through messy shelves is completely eliminated.

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Marina Nazario/Business Insider

Chloe is quick. Once you select what you want and purchase the item at the kiosk, Chloe will whisk away and grab what you need in 30 seconds.

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Marina Nazario/Business Insider

When she first zoomed off to get my item, I had a thrill of excitement. I’ve never had a robot help me in a store before. And she seemed so happy to help me! (If you look close enough, you can see her smiling).

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Marina Nazario/Business Insider

But Chloe isn’t perfect yet. She’s still missing a few features that would make her more convenient, such as being able to preorder purchases or in-store pickup.

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Marina Nazario/Business Insider

If she happens to be giving you a hard time, you can press a “Call a Blue Shirt” button to engage in human interaction with a Best Buy representative — either in the store or over the kiosk speakers.

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Marina Nazario/Business Insider

Chloe is available to help you purchase music, movie, games, and headsets around the clock, thanks to the vestibule at the entrance of the store.

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Marina Nazario/Business Insider

Thirty seconds later, she brought me my purchase and passed the DVD to me through a chute.

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Marina Nazario/Business Insider

I looked at her, and she said “thank you” through the glass. The experience of interacting with robot in a store was pleasantly satisfying. I expected to not like it, but Chloe’s cute, smiling face made it an enjoyable experience. Hopefully she can help customers in other Best Buy locations.

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Marina Nazario/Business Insider

Watch Chloe in slow motion!