If you buy clothes online, you’re likely to do these three things, say researchers

People will buy clothes just because they’re on sale, and tend to pick up casual pieces in black, white or blue.
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Ever wondered if your online shopping habits are the same as others?

A recent study by market research company YouGov on consumer purchase behaviours across APAC surveyed nearly 10,000 people across 10 countries, including China, Malaysia, Singapore and Indonesia.

Business Insider unearthed three interesting conclusions based on the stats:

1. You’ll feel like buying new clothes if you browse online stores. 

The research found that half of all shoppers get the “inspiration to buy new clothes via online shops”. This means that just browsing stores online already gets people thinking about the kinds of outfits they want to wear – and that, in turn, makes them feel like getting something new.

And while people said they primarily bought new clothes to replace worn out items, other reasons for going online shopping include “enriching their wardrobe” – which means buying items they don’t already have.

2. You’ll likely pick the black t-shirt with the crazy low price.

Despite the fact that people spend most of the week at work, casual wear was the clothing type that people spent the most money on, the study said. And when buying clothes online, price was the main criteria for choosing to buy something – more important than quality or comfort.

Black clothes were the most popular colour among shoppers, followed by blue and white. People also preferred plain clothes with no patterns. Second most popular were striped clothes, followed by clothes with the brand logo.

3. People buy clothes just because they’re on sale.

On average, one-third of a person’s wardrobe comprised clothes bought online, and a large share of these clothes are sale pieces.

According to the study, nearly half the people across the Asia Pacific buy clothes online at least once a month, and about half the people surveyed said they bought clothes just because they were on sale. This was especially the case for shoppers from Singapore and Australia, but applied to shoppers across all the countries surveyed.